Flipkart top shopping spot on Diwali

E-commerce giant Flipkart emerged as the hot favourite of Diwali shoppers followed by eBay India, HomeShop 18, Amazon India, Snapdeal and Shopclues, according to a survey carried out by brand and customer management company Akosha.

"When it came to Diwali shopping, 39 per cent respondents said that Flipkart was one of their top choices followed by eBay India (23 per cent) and Amazon India (12.21 per cent)," the survey states.

Less than 10 per cent named Snapdeal and Shopclues for Diwali shopping. The survey had a sample size of 2,000 respondents and insights from Akosha's own internal database, the report said.

The survey also focussed on customer experience related to five online shopping portals, including Flipkart, Snapdeal, eBay India, Amazon India and Homeshop 18, the report said.

Akosha survey found that almost 40 per cent consumers spend between Rs 500 and Rs 2,000 for online purchases with more than 20 per cent spending above Rs 5,000. Pricing, customer service and return policy are three major parameters that influence buying decisions of the customers online, Akosha said.

"Both Flipkart and Snapdeal are known to render smooth and seamless checkout and payment facilities. Flipkart also scores on good quality packaging and on time delivery." Flipkart was also ahead in terms of brand recall among consumers.

According to the survey, when it came to buying electronic appliances, consumers preferred Flipkart and eBay India but Amazon India was the top choice for buying books.

Almost 50 per cent of the respondents said that they mostly bought consumer electronics and mobile phones on shopping websites. Snapdeal and Amazon India emerged as brands providing value for money with best deals and attractive prices, as per the survey.