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Happiest Minds bets big on transformation to fuel next growth phase; sees no slowdown

Happiest Minds bets big on transformation to fuel next growth phase; sees no slowdown

Amid industry headwinds, Happiest Minds is making bold moves to stay ahead—restructuring leadership under its APEX initiative, building a 500-strong GenAI unit, and pivoting to SaaS.

Happiest Minds Technologies has unveiled 10 transformation strategies for its next phase of expansion Happiest Minds Technologies has unveiled 10 transformation strategies for its next phase of expansion

In a move signalling its ambition to outpace industry growth, Happiest Minds Technologies has unveiled 10 transformation strategies designed to propel the IT services firm into its next phase of expansion. At the heart of this reinvention lies a leadership shakeup, aggressive GenAI adoption, and a strategic pivot toward SaaS - all aimed at delivering double-digit organic growth even as larger rivals struggle with stagnant performance.

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The Bangalore-based company made waves in March 2025 with its APEX organizational restructuring, promoting long-time leader Joseph Vinod Anantharaju to Co-Chairman and CEO. This carefully orchestrated leadership transition, internally hailed as a "natural evolution," positions the 14-year veteran to steer Happiest Minds through what founder Ashok Soota calls "the most ambitious growth phase in our history."

What makes this transformation particularly noteworthy is its timing. While the broader IT services sector grapples with slowing demand and recession fears, Happiest Minds claims to be doubling down on growth initiatives. The company has assembled a 500-strong GenAI taskforce in a separate business unit, one of the industry's first dedicated business units for generative AI solutions. Led by former CTO Sridhar Mantha, this team represents Happiest Minds' bet on artificial intelligence as both a differentiator and future revenue driver.

The transformation extends beyond technology into business models. Through its acquisition of PureSoftware, Happiest Minds gained the Arttha banking platform, which it's now transitioning to a SaaS offering. This strategic shift mirrors the industry's broader move toward product-led growth, with phased rollouts planned through FY26 and FY27.

These transformations that we are undertaking will have a significant positive impact on our business. Some of these will be immediate while others will unfold over a period," explained MD and CFO Venkatraman Narayanan, pointing to 18 consecutive quarters of industry-leading EBITDA margins. The financial discipline provides crucial runway for these ambitious investments even as the company eyes expansion in high-potential areas like private equity services and Global Capability Centers.

The coming quarters will reveal whether this calculated bet on leadership, AI, and business model transformation can deliver the promised breakout growth - potentially rewriting the playbook for how IT firms compete in an increasingly disruptive market.

Published on: Mar 27, 2025, 3:03 PM IST
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