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Sony eyes 30 per cent market share of flat panel TVs in India

Sony eyes 30 per cent market share of flat panel TVs in India

Japanese electronics major Sony is eyeing 30 per cent market share in the flat panel TV segment in India by the end of this financial year, a top company executive said on Friday.

Japanese electronics major Sony is eyeing 30 per cent market share in the flat panel TV segment in India by the end of this financial year, a top company executive said on Friday.

"At present we have a 27 per cent market share in the flat panel TV segment. We are eyeing a 30 per cent market share by the end of this fiscal," Sony India senior general manager (sales) Sunil Nayyar said.

Nayyar said the company, which has its flagship brand Bravia, was aiming at the number one position in the flat panel segment in the country at the end of 2012-13.

He was in the city to launch the new EX Series of flat panel televisions.

The firm, which registered about Rs 6,300 crore total revenue last fiscal in the country, is also eyeing to clock over Rs 8,000 crore top line at the end of this fiscal.

Informing that festive season in the country generally contributed about 30 per cent of the company's total sales in a year on pan-India basis, Nayyar said: "We expect Durga Puja festive period to contribute 37 per cent to the total sales of east India."

Published on: Sep 08, 2012, 2:10 PM IST
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