Snapdeal acquires fashion products discovery platform Doozton

Snapdeal.com has, for an undisclosed amount, acquired Doozton.com, an online product discovery technology platform in the fashion and lifestyle categories.

The website helps people discover trending products and arresting designs from the best of online stores of India.

Doozton.com offers online wardrobe suggestions, what to wear and what to buy for occasions such as for a date, for a wedding, among others. It also includes home decor and gifting products curated from the best of online stores across India.

Rohit Bansal, Co-Founder and COO, Snapdeal.com said, "In a short span of time since its inception, Doozton.com has earned popularity amongst its users, making shopping fun, easy and social with the best of fashion & lifestyle product suggestions including clothes, shoes and accessories for men and women. The technology built by Doozton will enable an artful and personalized way of listing and suggesting fashion merchandise on Snapdeal, making the acquisition fruitful for buyers and sellers on the platform. At Snapdeal, we have seen a 10x growth in our fashion categories in the last 12 months, and we foresee the benefits of this acquisition will further boost this growth."

Snapdeal.com is backed by global investors such as eBay Inc, Intel Capital, Bessemer Venture Partners, Nexus Venture Partners and IndoUS Venture Partners.