After PM Narendra Modi's appeal, khadi sale jumps 60%

Sale of khadi products has increased by over 60 per cent after Prime Minister Narendra Modi's appeal to buy atleast one khadi garment, MSME Minister Kalraj Mishra said on Tuesday.

"The appeal made by the Prime Minister in his radio address 'Mann Ki Baat' to buy atleast one khadi garment. As a result of the appeal, the sale of Khadi increased over 60 per cent," an official statement quoting the minister said.

On October 3 last year, Modi had advocated for use of khadi products as a homage to Mahatma Gandhi. He had impressed upon people to use at least one khadi product, may it be a handkerchief or even a bedsheet.

Mishra said this while inaugurating the khadi denim exhibition in New Delhi.

He has also inaugurated Northeast PMEGP exhibition. Emphasising on the need to manufacture not only market oriented but also product oriented khadi, he said there is growing demand of khadi in foreign countries as well. The products displayed in the PMEGP exhibition are produced by the artisans of North East region.