
Sacred memes are here! After a scene involving Bunty, Kanta Bai and Ganesh Gaitonde sparked the inevitable game of memes, Parle-G, Netflix and Swiggy have all jumped in the conversation. What started everything is a scene - without giving any spoiler, except for a dialogue - that showed Bunty and Gaitonde in a telephonic conversation. Bunty tells his boss, "Yaha Parle-G khaana pad raha hai kaali chai mein dubokar." (Here we have been reduced to having Parle-G dipped in black tea)
Following this, internet jumped in with its creativity. Not only did this scene spawn hilarious "broke at the end of the month" memes, Parle-G took the discussion to a different level all together. Turning this into a marketing strategy, Parle-G shared an image saying, "Every startup entrepreneur during his initial days: Yaha Parle-G khana pad raha hai, kaali chai mein dubokar," and followed it up with multiple such images about students, graduates and artistes' initial struggles.
Parle-G is proud to be part of every startup entrepreneur's initial struggle. #SacredBiscuit for every genius. #SacredGames pic.twitter.com/C71xB7Z8Cu
- Parle-G (@officialparleg) August 19, 2019
It was not long enough before Netflix replied to Parle-G's image that read: Every artist trying to break ground: Yaha Parle-G khana pad raha hai, kaali chai mein dubokar.
Parle-G is proud to be part of every artist's initial struggle. #SacredBiscuit for every genius. #SacredGames pic.twitter.com/1ljkWQWFkv
- Parle-G (@officialparleg) August 20, 2019
Netflix tweeted: "Season 1: 0 mentions of Parle-G. 0 hit songs written by Bunty. Season 2: 1 mention of Parle-G. Bunty becomes a world-famous producer, casino owner and lyricist. Coincidence? We think not."
Season 1:
0 mentions of Parle-G.
0 hit songs written by Bunty.
Season 2:
1 mention of Parle-G.
Bunty becomes a world-famous producer, casino owner and lyricist.
Coincidence? We think not. https://t.co/VJKyOBu8Bt
- Netflix India (@NetflixIndia) August 21, 2019
Swiggy saw an opportunity there and did not miss it. "Parle-G, should we send chai?" it tweeted.
@officialparleg Should we send chai?
- Swiggy (@swiggy_in) August 21, 2019
Netflix got back to them and said, "It's the end of the month. Please send kaali chai."
It's the end of the month. Please send Kaali chai.
- Netflix India (@NetflixIndia) August 21, 2019
Swiggy replied, "End of month hua toh kya hua? Apun ke pass bade discounts hai. Doodhwali chai ka balidaan nahin dena hoga." (What if it is the end of the month? We have big discounts. You won't have to sacrifice milk tea."
End of month hua toh kya hua? Apun ke pass bade discounts hai. Doodhwali chai ka balidaan nahin dena hoga.
- Swiggy (@swiggy_in) August 21, 2019
This hilarious conversation between Netflix, Parle-G and Swiggy left everyone with thousands of memes and a pat on their back.
Also read: Sacred Games 2: Indian in Sharjah with Suleiman Isa's number gets scores of calls from fans
Also read: Tamilrockers leaks Saif Ali Khan-Nawazuddin Siddiqui's Sacred Games 2 online
Copyright©2025 Living Media India Limited. For reprint rights: Syndications Today