Ek Tha Tiger, Salman Khan's most-awaited film, is likely to
break more box office collections records as it received a massive opening on August 15, its first day of release. The movie earned a record breaking Rs 32 crore.
Salman's dream run is on as he has managed to break the records of his own films. His previous films such as
Bodyguard earned Rs 21.5 crore on the first day,
Dabangg opened with Rs 14.5 crore and Ready with Rs 13.5 crore.
Market analysts were
expecting a great performance from the film, releasing as it were on Independence Day - a national holiday, but none expected the blockbuster it put up.
With this film, Salman has taken a lead over all the previous big openers like the - Hrithik Roshan-starrer
Agneepath, which earned Rs 25.65 crore on the first day;
Shah Rukh Khan-starrer Ra.One, which collected Rs 22 crore.
"There are combined factors for the success of the film, Salman being the main reason but it is perfectly combined with the strategic marketing and promotions by Yash Raj Films," trade analyst Komal Nahta said.
"Independence Day holiday added to the mood. Multiplexes and single screens have never seen this kind of crowd before. This is hysteria at its peak," Nahta added.
The sleek fast-paced action thriller, in which Salman plays a RAW agent, is one of the widest releases of all time as it had as many as 3,300 screenings worldwide, which includes 600 screens abroad. The film has managed to floor the audiences as it is being compared to the 007 films.
"The film has certainly managed to raise the bar for action thrillers produced in India. The sleek treatment has added to the business of the film," Nahta said.
Yash Raj Films is hopeful that the collection will rise and touch Rs 35-37 crore.
"We are in the process of collecting the figures. We are still waiting for the numbers from all the 3,300 screens," a source from Yash Raj Films said.
The film will also get the benefit of the extended weekend which includes Eid on Monday. This will add up to the net revenue of the film.
Ek Tha Tiger is a shorter film with a duration of two hours and 12 minutes; therefore, various multiplexes are making the most of it by increasing the number of shows. Multiplexes have also hiked the rates of tickets by 20-25 per cent which will add up to the revenue.
With inputs from Mail Today
Special 
