PK continues dream run at box office, collects Rs 234 cr in 10 days

Controversy-hit Aamir Khan-starrer PK continues to set the cash registers ringing at cinemas, with box office collections crossing the Rs 200-crore mark within 10 days.

Christmas and New Year season seems to have spelled magic for the Raj Kumar Hirani-directed movie as the movie is doing phenomenally well not only in India but in the international market too.

According to Boxofficeindia.com, the movie has earned Rs 234 crore so far. It is set to become the highest grossing film ever if its second week collections net Rs 100 crore.  

Vinod Chopra Films and Rajkumar Hirani Films, in association with Disney India, released 'PK' on December 19.

PK had collected Rs 182.58 crore in the first week (December 19-26). On Christmas Day itself, the movie collected Rs 27.55 crore in India.

Featuring Khan as an alien, the film takes a hard hitting swipe at organised religion, god and godmen, "stirring thought and discussion".

The film also stars Anushka Sharma, Sushant Singh Rajput and Sanjay Dutt.

"PK has performed exceptionally well in India and many international markets, and with each day of its theatrical run, the movie is setting new benchmarks in many countries! Our distribution strategy ensured a wide availability for the movie across countries in all key centres. The film has performed phenomenally well - and is now the highest grossing Hindi film ever in its first week in India, North America, Australia and many more. Most importantly, the movie has seen an unprecedented growth trajectory. The occupancy rates in most theatres all over have been very encouraging. We look forward to a long theatrical run for the movie!" Amrita Pandey, VP and Head of Marketing and Distribution, Studios, Disney India, told IANS.

According to analysts at Boxofficeindia.com, PK has good chances of grossing Rs 100 crore nett in the second week as it collected Rs 53.25 crore nett in its second weekend. Even though its was a 41 per cent drop in collections compared to first weekend, analysts said the extended holiday season could help the movie narrow the losses.