scorecardresearch
Clear all
Search

COMPANIES

No Data Found

NEWS

No Data Found
Sign in Subscribe
Save 41% with our annual Print + Digital offer of Business Today Magazine
Letter from the Editor-in-Chief

Letter from the Editor-in-Chief

Aroon Purie Editor-in-Chief
Aroon Purie
Welcome to the all new More magazine! As you can see, we’ve changed things around a bit for 2009. After the year we’ve had in the business community, we figured we could all do with a change. And once we started, we couldn’t stop—hence the new design, new format, brand new sections and departments.

The only thing that remains the same is our goal—to help you, the reader, to make the most of your spare time and money. Because if 2008 taught us anything, it’s that there’s more to life than work.

We’re starting the year with whisky, that most versatile of spirits. Whether it’s the best of times or the worst of times, there’s nothing like a dram. We explore India’s blooming love affair with whisky before going to a private appreciation with Sandeep Arora, India’s pre-eminent single malt connoisseur. If you don’t know your mash from your peat, consult our very own whiskipedia. And for the connoisseurs among you, there’s our phrasebook for tastings—“I hear trumpets!”

In our new front section, Launchpad, we’ve added several new ingredients. There’s a calendar of noteworthy happenings this January, and a new tech column in which Kushan Mitra imagines the future of touchscreen technology. In Health, Prabhdev Singh celebrates the dreams of Shiv Shankar Prasad Chowrasia. Another new section is Appetite, our Department of Food and Drink, where Salvatore Ferragamo tries to convince us that a fashion label can make wine, and our resident wino—sorry, wine buff—Sourish Bhattacharyya finds the Napa wine industry making hay out of the global downturn.

In our new travel section, Escape, we explore a quite alternative California road trip. And then there’s our new glamorous back page in which Shamita Singha answers our probing questionnaire about men and relationships. Nothing like a bit of sizzle to set you on your way.

We want to hear your feedback on the new MORE. We love it when our readers get involved—in this issue alone, we feature Shantanu Mukerji, the South Asia manager for Zegna, Jay Singh, founder of Shiro, Mumbai, and the top honcho at Tag Heuer (who tells us how he signed Tiger Woods).

So, write to us at moreletters@intoday.com. We look forward to hearing from you!

×