Support your underwear
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Shoes and jerseys are passe. Football mania goes undercover with Calvin Klein's new range of innerwear, especially designed for FIFA 2010. The X Global line from Calvin Klein, the world's leading designer underwear brand, comprises lowrise cotton trunks carrying flag colours and graphics of the most popular teams. Purportedly inspired by a love and passion for the sport, the graphics-with each country's name-are displayed on the rear in the native language.
The waist band is coloured to match the body of the garment. It's hard to tell why and how Calvin Klein thought of this, but you can be sure that the creators have done their research. As fashions change and the average belt line of jeans drops with every passing year, flaunting your footballing favourites just got easier.
In fact, why not get some Premier League briefs, or La Liga boxers while you're about it? Once those catch on, perhaps we can get IPL briefs too. So go ahead, wear your heart on your sleeve and your soccer loyalty on your behind.