MPW 2023: Parle Agro’s Nadia Chauhan on expanding the business
Chauhan, a repeat winner of BT’s Most Powerful Women in Business, is looking to increase distribution reach to 4 million outlets
Print Edition: Dec 24, 2023
Nadia Chauhan, 37, Joint MD & CMO, Parle Agro
Parle Agro’s Nadia Chauhan doesn’t like to stay contented. Self-driven like her father Prakash Chauhan, Nadia too aspires to catapult Parle Agro into a holistic beverages firm—that had a turnover of Rs 8,500 crore in FY23. She has now set her eyes on a bigger target. “Our long-term objective is to... expand our portfolio... and set a base of Rs 30,000 crore (yearly revenue).” To that end, Chauhan is looking to double Parle’s distribution to reach 4 million outlets. While she has managed to taste early success with the value-added dairy brand SMOODH with its affordable Rs 10 packs, the formula is now being extended to Frooti with a new `5 pack, which she believes, could be a game changer.
