Queen is content: Zarina Mehta
Zarina Mehta has been pushing the envelope of creativity - some would argue that she
is also pushing the boundaries of decency - with radical programming.
Zarina Mehta
48, Chief Creative Officer, UTV Broadcasting and UTV Interactive
(Number of times in BT's Most Powerful list: 3)
She has been pushing the envelope of creativity - some would argue that she is also pushing the boundaries of decency - with radical programming. Shows like Emotional Atyachaar, which spies on a partner and attempts to bring out infidelity into the open, have been raking in the rating points and helped UTV Bindass emerge the No. 1 channel in the youth space.
"We have built our reputation and success on cutting-edge creativity," gushes Zarina Mehta, Chief Creative Officer, UTV Broadcasting, which includes, other than Bindass, channels like UTV Movies, UTV Action and UTV World Movies. UTV Broadcasting contributed close to a fourth of the total turnover of flagship company UTV Communications.
Over the past year, Mehta has also been spearheading the creative department of UTV Interactive, the new media division. Mehta and her team have been working towards creating innovative content for mobiles.
"We have created two-to-four-minute-long movies and TV shows exclusively for mobiles," says Mehta. Content is king, and the queen is content.
-Anusha Subramanian
48, Chief Creative Officer, UTV Broadcasting and UTV Interactive
(Number of times in BT's Most Powerful list: 3)
| Biggest achievement in 2010: Making UTV Bindass the No. 1 youth channel Being a powerful woman is important because: I do not believe in being powerful Tip for work-life balance: There is no getting away from hard work. But having a good family life can take the pressure off you A workplace without women is: Ridiculous. Women have revolutionised the workplace. |
"We have built our reputation and success on cutting-edge creativity," gushes Zarina Mehta, Chief Creative Officer, UTV Broadcasting, which includes, other than Bindass, channels like UTV Movies, UTV Action and UTV World Movies. UTV Broadcasting contributed close to a fourth of the total turnover of flagship company UTV Communications.
Over the past year, Mehta has also been spearheading the creative department of UTV Interactive, the new media division. Mehta and her team have been working towards creating innovative content for mobiles.
"We have created two-to-four-minute-long movies and TV shows exclusively for mobiles," says Mehta. Content is king, and the queen is content.
-Anusha Subramanian
The 30 Most Powerful Women | |
| 1. Schauna Chauhan 2. Zarin Daruwala 3. Lynn de Souza 4. Tanya Dubash 5. Shyamala Gopinath 6. Vinita Gupta 7. Kaku Nakhate 8. Vedika Bhandarkar 9. Manisha Girotra 10. Lalita Gupte 11. Usha Narayanan 12. Akhila Srinivasan 13. Leena Nair 14. Vinita Bali 15. Chanda Kochhar | 16. Roopa Kudva 17. Naina Lal Kidwai 18. Kiran Mazumdar-Shaw 19. Zarina Mehta 20. Zia Mody 21. Kalpana Morparia 22. Vishakha Mulye 23. Swati Piramal 24. Meher Pudumjee 25. Madhabi Puri Buch 26. Chitra Ramkrishna 27. Preetha Reddy 28. Shikha Sharma 29. Mallika Srinivasan 30. Sangeeta Talwar |
