The crorepati carrot

If Bajaj Capital had to put out a recruitment ad to woo potential employees, one of the slogans it could count on would be: "Join Bajaj Capital and you could earn more than your seniors." That wouldn't be an empty boast. As Rajiv Deep Bajaj, Vice Chairman & Managing Director, Bajaj Capital, explains: "Write your own cheque is what we tell our employees. There is no upper ceiling that we impose on the bonuses that employees can get. So there have been cases when the financial planners have earned more than their seniors."

One of the largest investment advisors in the country, Bajaj Capital shoots up the rankings as a preferred destination for employees entirely due to the culture of what the company calls "entrepreneurial empowerment". While still family-owned (founder K.K Bajaj's sons, Rajiv and Sanjiv, are part of the management), the company has done its bit to professionalise. The testimony to that effort is Anil Chopra, Group CEO and Director, who has stayed on with the company for the past 25 years. The motto for 2010 is "Think Big". The company's mission statement is "to make 1 crore people crorepatis". A few of them could be employees, too.