Tips on how to manage the slowdown

Here are seven tips on how to manage the slowdown:-

• Seek out new geographies and emerging businesses when your main operations and markets are under stress
  
  
• Make strategic acquisitions. When valuations are sober, it’s a good time to go shopping
  
  
• By all means cut costs, but not necessarily advertising & promotional spends
  
  
• Go easy on hiring. Rather, now’s the time to step up productivity of your existing employees
  
  
• Look for innovative solutions. DLF is the only property player importing cement from Pakistan
  
  
• Instead of cutting back capital expenditure, you could stretch it out over a longer period
  
  
• With interest rates close to their peak, it’s a good idea to look overseas for borrowing