The game's biggest year ever
A World Cup followed by IPL-4 and a couple of high profile Test series will have over a billion people watching the game across the world - and Rs 7,000 crore changing hands.
For connoisseurs of the game, the last day of the Cape Town Test, January 6, 2011, epitomised what Test cricket is all about. Team India, faced with an insurmountable target, played out for a draw as the South African bowlers led by fire-breathing Dale Steyn hurled short-pitched deliveries at Indian ribcages.
Even as the Indian batsmen ducked and weaved, 8,000 kilometres away, some of their former teammates - Parthiv Patel, Mohammad Kaif, Murali Karthik and Irfan Pathan - walked down a makeshift ramp. It was an event to announce the launch of value retailer Big Bazaar's merchandise for the International Cricket Council or ICC World Cup. The ICC is the game's governing body.
To read more of the story, subscribe to Busines Today Print copy .
Even as the Indian batsmen ducked and weaved, 8,000 kilometres away, some of their former teammates - Parthiv Patel, Mohammad Kaif, Murali Karthik and Irfan Pathan - walked down a makeshift ramp. It was an event to announce the launch of value retailer Big Bazaar's merchandise for the International Cricket Council or ICC World Cup. The ICC is the game's governing body.
To read more of the story, subscribe to Busines Today Print copy .
