Oil's off the boil
The sharp drop in crude prices comes as a boon to some sectors, and a curse to others. The big question, though, is: How long will this softness last?
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So, what happens to oil demand when prices are falling, but the economy is slowing down? The trend in diesel throws up some surprising answers. Consider: In October 2008, demand for diesel in India—when crude price were around $67 a barrel— was going up at 20 per cent every month. In January 2009, it’s going down at the rate of 12 per cent. Surely the downturn is not as severe in India as those figures suggest. In fact offtake of petrol is a lot different from the trend in diesel—in October, consumption grew by 14 per cent; three months later, there’s a degrowth of 7 per cent.
What gives?
G.C. Daga, Director (Marketing), Indian Oil Company Ltd. (IOCL), explains that in October, the regulated price of diesel was Rs 4 below the market price of both furnace oil and naphtha, the prices of which are not regulated; diesel can substitute these with little or no modifications in industrial processes. As a result, many industries shifted to diesel to save on costs. In today’s softer price regime, prices of naphtha and furnace oil have plunged way below diesel, to levels of Rs 18-20 per litre, which explains why everyone is scampering back to such feedstock. In fact, a lot of power plants, including ones run by NTPC, that used gas earlier have now moved back to naphtha. S. Thangapandian, CEO (Marketing), Essar Oil, says that the Essar Group’s power plants are back to using naphtha. The significance is clear when one recalls frantic efforts to find gas to restart the closed plant of the Dabhol Power Corporation (now Ratnagiri Gas and Power). The trouble was because the plant needed to stop using the costly naphtha as feedstock to become viable. And today, suddenly naphtha is cheaper than gas.
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G.C. Daga
It may seem an opportune time for fuel retailers—at least the private sector ones—to dust off their dispensers and get cracking, but they aren’t going flat out because of the underlying fear: What if prices bounce back once again? In such an eventuality, the public sector pack may survive only if prices are freed by the government—something that may work in favour of the private sector. In fact, Shell, Reliance and Essar have even taken the PSU retailers to the court of the Petroleum & Natural Gas Regulatory Board, suggesting that low prices maintained by these companies tantamount to predatory pricing, causing damage to other fuel retailers. Meanwhile, Essar has sought permission to retail auto-LPG, which is not regulated by the government.
Not so fine for refining Margins have dropped ![]() |
While the private sector is demanding that the government take its hands off fuel pricing, PSU honchos are also silently hoping for the same. Ramdeo Agarwal, Joint MD, Motilal Oswal Securities, feels that a policy change is on the anvil. “If the policy comes in the next six months, all fuel retailers will benefit and Reliance, especially, can ramp up their retail very quickly.”