Most-watched ads in August 2010

The churn in our Most-watched Ads rankings is a tell-tale sign of an economy in full throttle. Companies are aggressively promoting brands to wrest market share. While FMCG companies, not surprisingly, still dominate the list, for the first time a bank has topped our charts. Kotak Mahindra Bank leads the pack this time, while the Number One in our list in July, Dettol Toilet Soap, has dropped to Number Five in the pecking order.

The top five:

Kotak Mahindra Bank
GRPs: 905
Seconds on air: 216,795

Cadbury Celeb Rich Dry Fruit
GRPs: 891
Seconds on air: 261,075

Cadbury Dairy Milk Chocolate
GRPs: 819
Seconds on air: 359,525

Axe Musicstar
GRPs: 778
Seconds on air: 251,050

Dettol Toilet Soaps
GRPs: 778
Seconds on air: 262,900