Most watched ads in July 2009

There’s clearly a healthy jostle for space in our monthly ranking of “India’s Most Watched Ads” as it’s not always the big spending FMCG sector that tops the most watched list.

The top ad this time is from Idea Cellular. Similar was the case in our June ’09 ranking when Pureit (the water purifier) made it to the top followed by Airtel.

Here’s the list of ads that have hogged the maximum space in July.

The top 10

1. Idea Cellular; GRPs: 2,038; Seconds on air: 6,38,975
2. Fair & Lovely Mulltivitamin; GRPs: 1,249; Seconds on air: 3,65,700
3. Sun Direct; GRPs: 1,170; Seconds on air: 2,98,015
4. Airtel Cellular Phone Service; GRPs: 1,000; Seconds on air: 3,03,360
5. Lifebuoy Total; GRPs: 877; Seconds on air: 2,33,460
6. Bajaj XCD 135 DTS-Si; GRPs: 853; Seconds on air: 2,03,465
7. Pureit Water Purifiers; GRPs: 815; Seconds on air: 2,61,770
8. Castrol Activ 4t; GRPs: 807; Seconds on air: 1,73,085
9. Axe Dark Temptation; GRPs: 790; Seconds on air: 3,97,580
10. Dettol Toilet Soaps; GRPs: 766; Seconds on air: 2,93,160

The Other 15 (brand; GRPs)

1. Bajaj Pulsar 220 DTSi; 747
2. Colgate Dental Cream; 679
3. Sunfeast Marie Light; 678
4. BSNL 3G; 663
5. Dettol Fresh; 659
6. Colgate Active Salt; 643
7. Fair & Lovely Multivitamin; 625
8. Cipla I-pill; 617
9. Clinic All Clear Tech Soft; 602
10. Dove Hair Fall Therapy System; 601
11. Nestle Munch; 597
12. Sunsilk Thick And Long; 593
13. Garnier Fructis Long & Strong; 590
14. ICICI Prudential Life; 570
15. Surf Excel Detergent Cake; 566

Most watched ads in June ‘09 (brand; GRPs)

1. Pureit Water Purifiers; 1,387.4
2. Airtel Cellular Phone Service; 1,328
3. Sun Direct; 1,001
4. Clinic All Clear Tech Soft; 954
5. Nirma; 934.2
6. Hero Honda Motorcycles; 790.9
7. Fair & Lovely Multivitamin; 737
8. Colgate Active Salt; 727
9. Reliance Mobile; 717
10. Liril 2000; 679