Most watched ads in June 2009
You may have loved these ads or hated them - but chances are that you spent much of your TV watching hours looking at these ads as you munched on popcorn. Business Today in association with TAM People Meter System has come up with a first-of-its-kind list of “India’s most watched ads on television” based on Gross Rating Points (GRPs).
The BT-TAM track for each month will appear in every alternate issue of BT from now on. The duration for all ads has been normalised to 30 seconds and the total airing time has also been factored in. GRP is a shorthand measure of the total exposure an advertiser buys from TV networks.
There are many viewpoints on having it as a metric of measuring effectiveness of an ad - which we recorded in our July 12, 2009 issue. But then this is a currency that no advertiser dares to ignore.
The Top 10 | |
| 1. Pure It Water Purifiers GRPs: 1,387.4 Seconds on air: 3,64,450 | 6. Hero Honda Motorcycles GRPs: 790.9 Seconds on air: 2,20,195 |
| 2. Airtel Cellular Phone Service GRPs: 1,328 Seconds on air: 5,59,305 | 7. Fair & Lovely Multivitamin GRPs: 737 Seconds on air: 2,32,775 |
| 3. Sun Direct GRPs: 1,001 Seconds on air: 2,47,915 | 8. Colgate Active Salt GRPs: 727 Seconds on air: 1,71,535 |
| 4. Clinic All Clear Tech Soft GRPs: 954 Seconds on air: 3,10,205 | 9. Reliance Mobile GRPs: 717 Seconds on air: 2,55,035 |
| 5. Nirma GRPs: 934.2 Seconds on air: 1,35,740 | 10. Liril 2000 GRPs: 679 Seconds on air: 2,59,640 |
The other fifteen (Brand / GRPs)
- Colgate Dental Cream / 669
- TVS Scooty Streak / 661
- Lifebuoy Total / 622
- Colgate Max Fresh Gel / 620
- Horlicks / 613
- Boost / 612
- Dettol / 604
- Honda Jazz / 591
- Dove Shampoo / 581
- Dish TV / 580
- Cadbury’s Dairy Milk Chocolate / 513
- Pepsodent Germicheck Plus / 504
- Complan / 504
- Dettol Cool Soap / 496
- Cadbury’s Bournvita Plus Plus / 494
Source: TAM People Meter System
All India CS 4+Yrs GRP normalised to 30 secs
June 2009 To see ad duration, visit www.businesstoday.in
