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The rise of Gmail's popularity

The rise of Gmail's popularity

Gmail indeed dominates the e-mail world. In India, Gmail's growth and popularity have been astounding.
(MARCH 11, 2007)
Gmail is now open to everyone
Then: Users of Google's webbased e-mail service Gmail will swear by it. Despite its invitation-only status, it became a de facto standard for private e-mail addresses across the world. Even though it was Sabeer Bhatia's Hotmail that started the concept of free web-based e-mail, the engineers at Google realised that with greater bandwidth and heavier file sizes, people wanted more storage; so on April Fool's Day in 2004, they launched Gmail with one gigabyte of storage and on the same day next year, they doubled capacity; today, Gmail's storage capacity stands at over 2.75 gigabyte. Gmail has worked very effectively for Google despite it almost donating away massive amounts of storage space (few users, however, use morethan a quarter of their storage) because Google has been able to weave its revenue generating AdWords contextual advertising into Gmail.

Now: Gmail indeed dominates the e-mail world. In India, Gmail's growth and popularity have been astounding. It overtook Yahoo! Mail as the most popular e-mail service in India in 2010 and has over 120 million users today. According to Google, 62 per cent of all Gmail users worldwide are Indians

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