The top 10 most watched ads in February 2011
With some of the states going to elections soon, it is hardly surprising
that the Bharat Nirman ad, showcasing the good work done by the
government, is all over the airwaves.
With some of the states going to elections soon, it is hardly surprising that the Bharat Nirman ad, showcasing the good work done by the government, is all over the airwaves.
What is significant, though, is that it has muscled its way into the Most Watched list at No. 13, pipping the high-decibel 'India-Go' campaign of Hero and Lays chips' Saif-and-Dhoni ad.
What seems to have worked is its catchy tune and happy faces across small-town 'Bharat' and a big promotion budget for the Directorate of Advertising and Visual Publicty, its maker.
-Compiled by Shamni Pande
What is significant, though, is that it has muscled its way into the Most Watched list at No. 13, pipping the high-decibel 'India-Go' campaign of Hero and Lays chips' Saif-and-Dhoni ad.
What seems to have worked is its catchy tune and happy faces across small-town 'Bharat' and a big promotion budget for the Directorate of Advertising and Visual Publicty, its maker.
-Compiled by Shamni Pande
