Cover Story
- By drawing on ITC’s strengths in businesses as diverse as cigarettes to hotels to agri-business, Chairman Y.C. Deveshwar has built an FMCG machine that’s become the market leader in several segments. Now, it’s eyeing the No. 1 slot.
- In a long and freewheeling chat with Business Today’s R. Sridharan and Arnab Mitra, Y.C. Deveshwar discusses this transformation and his plans for the future. Excerpts:

From the editor
It was back in 2000 that ITC took its first small steps into apparel retail, launching its first Wills Lifestyle store in Delhi. A year later, the Kolkata headquartered conglomerate entered food retailing.
Small agencies big pitch
The hot-shops are back. And, unlike in the nineties, there’s plenty of restless talent going around—and plenty of business for the taking, too.Manufacturing's vanishing jobs
Millions of jobs in the manufacturing sector could vanish due to the dearer rupee hitting exporters across industries. Will things get worse before they get better? Taking advantage of an upbeat economy the central government has launched or revamped major schemes aimed at rural India. But have they really worked for the aam aadmi? Shalini S. Dagar finds out.How safe Is India's IT network?
A few months ago, hackers brought Europe’s most wired country, Estonia, to its knees. India’s IT network is rather modest in comparison. So, who would bother messing with it, right? Wrong. From inducting professionals to private equity, the Manipal Group is preparing its education and healthcare businesses for the big leap. Growing consumer expectations and the need for more cost-effective delivery are spawning newer models of healthcare. The Godrejs’ property business has the potential to propel the group—so far best known as a maker of soap—into the elite league of India’s most valued businesses.
Emulate ITC's model
India is on the threshold of a retail revolution. In fact, it has, in some segments, already traversed some way down that path.
Stereo Blues
The new generation of Bluetooth headsets is all going stereo— thanks to some interesting tweaks in technology. We took a Rolling Stones disc to check out these home-grown audio systems and came away impressed. The Volvo’s new S80D5 is easy to handle and at 183 horsepower, an extremely powerful machine. Yet, this executive sedan can sneak into a party quite unnoticed. Wondering where you can get that exclusive haircut that will make you stand out in the crowd and make heads turn? Look no further and read on… Combine business with pleasure while travelling or experience visual delights sitting at home. Indulge your senses this festive season with these brand new products and make your neighbour turn green with envy. We bring you a selection of winter clothes - from cardigans to sweaters; from leather jackets to suede. Look sharp with our winter style guide. Feel the adrenaline rush whenever you drive out on the highway? Here are some of the best driving holidays for you to try out.Five best extreme adventure holidays in India
Skiing, white water rafting, trekking up steep hills, scuba diving and mountain biking—if you have that streak of adventure in you, try out one of these extreme holidays and come back all set to take on the world.Most exclusive holidays in India
Who needs a Roman Holiday? Hop on for a royal ride or go tiger spotting in the land of the Maharajas. Better still soothe your senses amidst the tranquil backwaters of God’s Own Country.
i-Catching?
A former executive at Hyundai Motor India used to say: “Maruti needs three cars to compete with our Santro”. He meant the Alto, Zen and WagonR. But not any more, since Hyundai now has three cars to fight Maruti’s four products in the compact car segment.
'Climate change & the corporation'
Some remarkable facts about Indian industry’s green initiatives emerge during a panel discussion on climate change. See video of the BT event on climate change
This also, that also
It has been more than a decade since the first wave of consumer marketers came to India in the wake of a newly liberalised economy. Talk to them, and they’ll tell you that they are still searching for the promised El Dorado.
Beauty and the beach
One of Vijay Mallya’s colleagues asked if this magazine would like to go and attend the last phase of the 2008 Kingfisher calendar shoot with ace photographer Atul Kasbekar and some very good-looking girls, out in the Andamans. When Dr Aloma Lobo, a paediatrician in Bangalore, decided to adopt her first daughter 28 years ago, it took her no time to bring Trishia home. In the next 20 years, she adopted two more daughters, Lee and Nisha.
Two killer moves for your abs
I like to look at the winter months as a preparatory period, a time when you can actually adopt a good workout regimen to prepare for spring and summer when those jackets and pullovers will be off and you’re able to show off your buffed and in-shape self. It’s the same story each year. AS the holidays approach, thoughts turn to parties and all the treats and drinks promoted during the season. It might be a good time to review what’s good for you and what’s not.
The best MF tax savers
Although it's an all year activity, many of us leave tax planning for the last minute. So if you haven't started yet, though we're still a good four months away from the March 31 deadline, it's better to avoid the last minute scramble. The worst fears of people holding ESOPs (employee stock option schemes) have come true. As it is, they have been reeling under the anxieties of an overstretched Dalal Street that could see a sharp correction. Bharat Sangani was itching to do a tour of historical Europe as he had already been to holiday hotspots like Singapore, Malaysia and Thailand. After a bit of homework, he enrolled for a 14-day package offered by Raj Travels along with his wife Mayusha. It’s not easy to time the markets, but it’s sure easy to spot a dip in this market and cash in on the opportunity. The recent knee-jerk reaction of the market after SEBI announced changes in its P-note guidelines created exactly the type of buying opportunities investors should be looking for. The energy sector is abuzz with activity. AS new oil and gas finds are announced from the Krishna-Godavari basin, Cauvery Delta and in the North East by various private and public sector companies, the Indian energy scenario is slowly changing. The sensex is gyrating wildly but that has not dented the enthusiasm of IPO (initial public offering) investors, both institutional and retail. They are busier than ever lapping up shares on offer.
Managing across cultures - Building bridges
As India Inc. racks up acquisitions overseas, it’s come square up against a new challenge: managing across cultures. Here’s how industry vanguards are dealing with it. I can understand your dilemma, but what you need to understand is that journalism and hospitality are two very different fields.
The man who would be king
Anil Agarwal has shot to fame over the past 15 years. Like all first-generation entrepreneurs, he started small and turned his metals trading business into a conglomerate of copper, zinc and aluminium assets. Sometime back, he raised $825 million (Rs 3,300 crore) by listing his Vedanta Resources on the London Stock Exchange.
"We prepare for the worst things we can think of"
Last year Lloyd Craig Blankfein was nominated as Chairman & CEO of Goldman Sachs by his predecessor Hank Paulson, now Secretary of the US Treasury.
Strategy iconoclast
On the University of Michigan’s website, C.K. Prahalad’s faculty profile is two sentences long.
Loud, but we want the games
The N81 has arrived, N-Gage sadly has not. The n-gage gaming devices from Nokia were never bad. The problem was that the N-Gage phone was a bit difficult to use. The way humans interact with devices is changing. In the past 12 months, two devices— the Apple iPhone and the Nintendo Wii—have fundamentally changed the way we interact with machines.
Power struggle
Karnataka has hit a ‘green’ hurdle; environmentalists are vociferously protesting its last few mega power projects.
20 companies to watch in 2008
Check out Business Today's annual listing of companies you need to keep your eye on.How the 20 companies to watch in 2007 have performed
Performance of 20 companies to watch in 2007 in alphabetical order.
"India is a top base for talent"
Mike Wareing, Ceo of KPMG International, visited India for a couple of days in October to get an update on the company’s operations and to meet the firm’s business and technology partners.Cracker of a season for durables
This Diwali has brought happy tidings for the Rs 22,000-crore consumer durables industry. This could be another reason why global workers might just want to relocate to India. “Our vision is to be part of the monthly budget of one million families”Krishnan Ganesh, Founder, TutorVista, in New York Times 319 million: The number of Indians who live on less than a dollar a day, according to the World's Most Deprived report The gradual decline in the WPI is good news, but rising international crude prices can still spoil the party. Gold prices have shot to over $800 (RS 32,000) per ounce (31.103 gm) in the first week of November for the first time since January 1980 on the back of consistent demand. He has threatened to jump off the window, uprooted a vision-statement plate at a client’s office, and just when you wonder if the story about him jumping on the table and falling on the client is urban legend, Josy Paul, 42, National Creative Director, JWT, puts a stamp of authenticity on it. Showing early signs of slipping back into recession, Indian industry recorded dismal growth for the April-September 2007 period with almost 60 per cent of the 91 sectors surveyed recording a low growth rate of below 10 per cent. Despite a soft stance by the US federal Reserve, the Indian bond markets have failed to rally significantly over the past few weeks. Steel prices are rising again. Reacting to an over 40 per cent rise in freight and other input costs, public sector steel majors, Steel Authority of India (SAIL) and Rashtriya Ispat Nigam (RINL), have hiked prices for the third successive month. PE funds are pouring money into infrastructure, and real estate companies.
Cashing in on insurance
Before the Stock market boom and until unit linked insurance policies (ULIPs) came on the scene, money-back policies were preferred by buyers who planned for the various milestones in their lives. How tough is it to strategise for a company that sells everything from supercomputers to blade servers to plain vanilla software services—a company that’s more than a century old and has a market capitalisation of over $150 billion?
Buyer's regret
With crude oil prices kissing the three-figure mark, several oil and gas rich countries are now busy renegotiating terms with their contractors, asking for more share than before. Google’s keenness to fund innovation out of India only seems to be growing. In what it calls “partnerships that further commitment to fostering innovation in India,” Google has invested in early-stage venture capital fund Ventureast TeNet Fund II, a seedstage fund run by the TeNet Group of IIT, Madras and Ventureast Fund Advisors. Spectrum delayed is growth denied—that may be exactly the thought running through the minds of some of the country’s biggest telecom czars, as well as the 46 promoters who have applied for new licences and spectrum. After the initial fireworks that propelled the market to beyond the 20,000 mark in end-October, things have suddenly taken a volatile turn. Mumbai champs, Chandigarh Lions, Chennai Super Stars, Delhi Jets, Hyderabad Heroes and Kolkata Tigers. These are the names of the six teams that the Essel Group-promoted Indian Cricket League (ICL) has readied for a 20-20 tournament to be held at Chandigarh later this month. Russell E. Wolff, Executive Vice President & Managing Director, ESPN International, chose an interesting venue to talk up the network’s plans for life beyond cricket. No kidding: The biggest influencers of buying decisions are the 30 million children— aged between 4 and 14—that are running riot in urban India. Of its various products—in categories like air-conditioning, aerospace, elevators & escalators, aircraft engines, helicopters, fire & security systems and fuel cells—the most visible brands of the $47.8-billion UTC are Otis (elevators & escalators) and Carrier (air-cooling systems). Those planning a trip to Bangalore by air next year may do well to avoid it for some time. The new international airport at Devanahalli will open on March 30, but the roads connecting it to the city will take some time to shape up. The india growth story continues to impress multinational investment banks, who are queuing up for a slice of the Indian pie. The latest to join the bandwagon is US investment bank Jefferies. It has 59.8 million registered users, it leads in page views, and its revenues grew 18 per cent last quarter. Not the sort of statistics one needs to worry about, but some analysts say all may not be well at Rediff.com. Family disputes are not new at Apollo Tyres Ltd. (ATL) or for its Chairman and Managing Director Onkar Singh Kanwar. Back in 1995, Kanwar was locked in battle with his father, Raunaq Singh, from whom he was trying to wrest control of the company. One of the things that make the social networking site Facebook popular is the nifty widgets that it offers users. In fact, Mark Zuckerberg, Facebook’s founder, recently said that more than 80 such widgets have more than 1 million users each. By one estimate, some 365 new hotels will open in the country by 2011. As in other industries, many of the announcements will remain just that. But that’s not the only reason why the Oberoi Group, which runs the Oberoi chain of hotels, is taking it cool. Five years ago, when Xenitis Group launched a PC for less than Rs 10,000, it created a ripple. Aamar PC (which, in Bengali, means, “My PC”), launched first in West Bengal and then nationwide, last year notched up sales of Rs 620 crore. It’s a bit of a stretch, but then Venugopal Dhoot has never hesitated taking a long shot. Last fortnight, the consumer durables-to-oil and gas giant—via its retail arm, NEXT—snapped up Bennett, Coleman & Co (which publishes the Times of India)-owned music retail chain Planet M for Rs 200 crore. Two years ago, networking equipment giant Cisco Systems hogged the headlines when it announced plans to invest $11 billion across its India operations and then backed up these plans by announcing plans to locate 20 per cent of all its staff in India.
Streamline the Bureaucracy
Recently, Finance Minister P. Chidambaram gave away sops worth Rs 5,300 crore to the export sector, but not before quipping that trimming staff strength was a short-sighted approach. White smoke getting the government to raise prices of mass consumption products like petrol and diesel is as difficult as electing a Pope. Indian companies, inclined to borrow abroad to benefit from cheaper interest rates, may soon have to contend with rising debt servicing costs, since RBI is planning to introduce further curbs on ECBs to regulate capital inflows. Idle funds are bad for business, and worse still for the economy. Finance Minister P. Chidambaram has finally sorted out the issues to set aside a portion of the swelling foreign exchange reserves for developing the country’s weak infrastructure. Employment-linked incentives to woo investors are gaining momentum in states. Sometime back, it was Andhra Pradesh. Now, it is Tamil Nadu. MapmyIndia Navigator, a GPS-based real-time turn-by-turn navigation device with visual map guidance and voice instructions that can operate across India and help people to reach their destinations.
Android will power your Google
What is it? Android is a recently announced subsidiary of Google that will create a free operating system for mobile phones based on the Linux operating system
Yaga Venugopal Reddy
Reddy, a 1964 batch officer of the Indian Administrative Service, has been trying for the last six months to preempt the menace of “hot FII flows” and had even suggested a tax on these as a deterrent some time ago.