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The progeny of the rich, the next generation of luxury
consumers, will help India mature into a discerning market for high-end
products.
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For folks looking to buck the beaten track, three luxury
travel planners - A Small World, Broken Compass and French Touch Travels
- recommend these unusual getaway spots that will give visitors bragging rights for years.
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Globally-renowned interior designers such as Philippe Starck, Giorgio Armani and Jade Jagger are increasingly lending their eclectic touch to high-end residences in India.
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Once invested in little more than brick and mortar, shares, debentures
and gold, they are now looking at relative rarities that promise the
fizz, pop and bang of exclusivity, as well as adventure.
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Nearly all major luxury brands are continuing with their current
investments despite the financial slowdown, and the luxury market in
India is pegged to grow at 25 per cent in 2013 through 2015, rising to
$15 billion from the current level of $8 billion.
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Traditionally, a concierge was a person at hotels who handled
guests' travel arrangements or got tickets for them for events they
wished to attend. The word has now acquired a whole new meaning. It is
part of what some call "lifestyle management services".
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Authors of three books which discuss the Indian luxury market tell Business Today it is not an easy nut to crack.
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Indians are travelling more than ever before and have access to the best of dishes globally. Their expectations of Indian restaurants have risen too.
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Indians in greater numbers are starting to understand what luxury means,
and they have the attitude and the money to buy it and flaunt it.
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There are only a handful of super-luxury car brands in the world: the
Volkswagen Group's Bentley, Lamborghini and Bugatti; Fiat's Ferrari and
Maserati; and BMW's Rolls-Royce. Though still a rarity, they are much more visible now than a decade ago.
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The past decade has seen the rise of luxury professionals who are meticulously trained to represent a lifestyle few can afford. A couple of years ago, these professionals might have worked in a call centre.
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Louis Vuitton India's product line - accessories, jewellery and
travel-related goods - starts at about Rs 25,000 and can go into lakhs
of rupees, but it still remains one of the top luxury labels in the
country.
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Chennai-based Vastrakala turned a dying tradition into some of the most
sought-after embroidery in the world. N. Madhavan finds out how this was
achieved.
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Professor of Psychology and Behavioral Economics at Duke University Dan Ariely says there are many aspects to the psychology of luxury.
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Luxury watches are not about telling time. Indian watch snobs are also buying top-end timepieces to make a fashion statement.
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Wealthy Indian clients of concierge services firms sometimes make unusual demands. Here's a list of a few of the most bizarre.
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Indian royalty's tryst with luxury over the years -
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Both coffee table and limited editions books are gaining in popularity.
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A crash course on the most popular labels and groups in the business.
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From home decor, jewellery and fashion to wines and spirits, yachts and
private jets. Here's a collection of the best that money can buy.
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Want to look like a movie star? Or are you looking to pamper your
inner self? Just fork out a small fortune at one of the country's
exclusive beauty clinics and spas.