Cover Story
- From offering luxurious experiences through augmented reality to launching more pocket-friendly collections, the pandemic has forced luxury brands to think differently
Shaikh's Football Frenzy
Shaikh's biggest learning from football is to never give up, no matter how bad the situation may be "The reading of the Puranas, either as translated books or stories, helped me draw parallels of the concepts used in them with modern day practices," says Rajesh Mirjankar Arnold Su, Asus's India Business Head for Consumer and Gaming PC, tries to finish one full marathon and two-three half marathons every year Pre-Covid, Jaikrishna would travel at least once a week for work, once in three weeks for an international trip, and once a month for a staycation "In order to gear up for marathons, I ensure a regular exercise schedule and running sessions throughout the year," says Samina Hamied
The Royal Touch
Young royal family scions who are out to make the world a better place - and how Apart from scripting successful business strategies, corporate India also has an eye for art The financially well-off have taken to cycling with a vengeance, bringing a renaissance for premium bicycles in India The diamond industry is looking for a revival after several quarters of demand slump Electric vehicles are the next bastion for the luxury car industry as it throws up possibilities in comfort, performance and technology for the pampered lot The limited edition gorgeous gadgets that can complement the luxurious lifestyle"Each Speyside Whisky Tells a Unique Tale of History"
The misty, undulating hills of Speyside, in north-east Scotland, are home to the world's finest single malts. With over 50 distilleries - over half of Scotland's distilleries are here - it is the worlds single-largest concentration of malt whisky producers"If You Dress as Though Successful, People Take You Seriously"
Andrew Ramroop has dressed iconic personalities ranging from Princess Diana, Cabinet ministers in the British Parliament, Lakshmi Mittal to Hollywood stars Developers are leaving no stone unturned to make the rich feel good, while customers are seeking nothing but the best for their home experience As travel destinations open up, there are enough getaways for HNIs. The offerings include driving on ice in Lapland to aerobatics in the Nevada desert, and a lot more in between The luxury watch market is having its moment. Swiss watchmaker Audemars Piguet's partnership with British luxury fashion house Ralph & Russo blurs the fine lines between timekeeping and fashion. In fact, craftsmanship and technology are defining todays high-end watch market Investing in wine is serious business. A look at some of the rare and expensive labels in the world
New Breed of Buyers
Even more than Coronavirus, the biggest and the most emphatic challenge in the luxury market is how to cater to the needs of Millennials and the Gen-Z when brands and their offerings were originally designed for the baby-boomers
