How Casual Gaming Became Serious Business in India
Not just a lockdown phenomenon anymore, online casual gaming has truly gone mainstream in India, with an estimated 450 million users at the end of FY22Like the game of chess itself, live streaming on OTT platforms can be an uphill task. But not if you cross the strategic prowess of a community of GMs and IMs with the ease of streaming available todaySports Streaming Hits Fever Pitch: What Next?
In the aftermath of the battle for IPL's digital streaming rights, each game has been pegged at Rs 58 crore. But there is a method to the madnessWhy Bollywood Lost Out to Movies from the South
With few Bollywood movies making an impact at the cash registers in the last few quarters, the Hindi content factory looks seriously ill compared to movies from the SouthHow the Business of Entertainment is Changing in India
Spoilt for choice of entertainment, the consumer today has cinema, cricket, music, and gaming, among others, to choose fromIndia's Low-cost Carriers Face a Slew of Fresh Challenges
The recent industrial action faced by Indian carriers speaks volumes about the intensely competitive dynamics of Indian aviationWhy Audio OTT Apps are Growing in India
Cheap data and smartphone penetration are driving the growth of audio OTT apps in India, with the rise of regional content being the next big thingHow OTT Players are Wooing Viewers
OTT players are ramping up their original content game to get the fickle viewer to stay and pay