Burberry case stidy: Best of the lot
BT receives scores of responses to its case studies. Below is the best one on Burberry in the Feb 3, 2013 issue.
BT receives scores of responses to its case studies. Below is the best one on Burberry in the Feb 3, 2013 issue.
Ambarish Jambhorkar, AmbarishJambhorkar@torrentpharma.com The way smartphone sales are going north - as per CBS news the world has one billion active users - and data use is overtaking voice revenue, social media marketing is the future for branding and advertising This means customer approach will be precise in STP (Segmentation, Targeting & Positioning). Also, as discussed in the HBR issue of July-Aug'12 (Tweet Me Friend Me Make Me Buy - Barbara Giamanco and Kent Gregoire) this is the time when the right use of social marketing management should be taught in business schools as a subject. I think Indian companies should start early and gain early.
Ambarish Jambhorkar wins a copy of Marketing as Strategy by Nirmalya Kumar
Ambarish Jambhorkar, AmbarishJambhorkar@torrentpharma.com The way smartphone sales are going north - as per CBS news the world has one billion active users - and data use is overtaking voice revenue, social media marketing is the future for branding and advertising This means customer approach will be precise in STP (Segmentation, Targeting & Positioning). Also, as discussed in the HBR issue of July-Aug'12 (Tweet Me Friend Me Make Me Buy - Barbara Giamanco and Kent Gregoire) this is the time when the right use of social marketing management should be taught in business schools as a subject. I think Indian companies should start early and gain early.
Ambarish Jambhorkar wins a copy of Marketing as Strategy by Nirmalya Kumar
