Business Today readers feedback on the magazine's coverage

Business Today readers share their feedback on the magazine's coverage -

Utmost Caution Need of the Hour

This refers to your cover story on the coolest start-ups (Big Dreams, June 21). Listing the top 10 winners in two categories, it was an excellent compilation effort by your team. It made fascinating reading about the new-generation entrepreneurs - their guts, their gumption, their single-minded purpose and their focused vision and mission for entrepreneurship ventures. As rightly pointed out, most such start-ups will fizzle out into oblivion as a result of their uncertain economic viability. Yes, the spirit of adventure of these guys needs to be appreciated. But utmost caution needs to be exercised by the bankers, VCs and angel investors to ensure that huge funds are not gobbled up by risky propositions - stockpiling the NPAs in the banking and financial sectors. J.S. Broca, New Delhi

A Poignant Portrayal

This refers to the feature on Chettinad Group (Battle Royale, June 21). It was a poignant portrayal of the battle in the group, which has presence in industry, plantations, education, and community services in the south, particularly in Tamil Nadu. The son, M.A.M.R. Muthiah, knew very well the traditions and activities of the family, and particularly those of M.A.M. Ramaswamy, prior to his adoption. He cannot cross swords with his adopted father, disowning the filial duties and making him to go from pillar to post to ascertain his lawful rights. How can Iyappan go against the interests of the father, who is questioning his integrity? Historically, the Chettinad family is known for employing classmates and well-wishers of the family in their trade, business and education as the extension of governance. The government must intervene soon and rescue the legitimate successor Ramaswamy from the clutches of Iyappan. B.Rajasekaran, Bangalore

For a Healthy Brand Image

This refers to the feature on VIP Industries (Identity Crisis, June 21). It is quite interesting to read. No doubt VIP Industries is the market leader in the luggage category. But I fail to understand why the company is facing an identity crisis. It is quite natural to go through a tough time for any product to sell because of emergence of new brands and change of mindset in the new generation. They want excitement. The company should not be scared of fighting. Rather, it's healthy competition, because monopoly in the long term always tarnishes the brand image. The product quality will improve. And definitely, it will boost the company's image in the years to come. Abhinav P., New Delhi