Letters to the Editor by readers
Your cover story on Hero MotoCorp (Breaking Free, July 21) was exceptionally good.
A New 'Hero'
Your cover story on Hero MotoCorp (Breaking Free, July 21) was exceptionally good. It analysed minutely the company's progress after it parted ways with Japanese giant Honda two years ago. Hero chief, Pawan Munjal, having capturing new markets, new partners, and new technologies, definitely has a new "Hero" in his sights. The partnership with EBR has boosted the company's premium segment. Though Hero has come late to the overseas sales party, its hope of touching a million units in four years will definitely come true.
Abhinav P., New Delhi
Climate Challenge
That was a great article on climate change (An Urgent Agenda, July 21). It was a bit negative, though. It would be great if you devoted a couple of pages to the environment and sustainability in every issue. You could divide the series into two parts, one showcasing efforts by industry to go green and minimise its carbon footprint, and the other detailing how much still remains to be done.
Shekhar Inamdar, on e-mail
Digital Ad Gamble
The feature Digitally Challenged (July 21) explained well how and why big advertising empires have made hurried acquisitions to enhance their digital footprints. As most large agencies do not have a planned approach to digital, they will face challenges in integrating their digital teams with the mainstream. It is anybody's guess if their gamble in acquiring the boutique digital ad agencies will work at all.
Biswaranjan Mishra, Gurgaon
Pop Porn
Your article India Makes a Porn Call (July 21) suggests that even the best of the laws of economics have their exceptions. I am referring to the law of diminishing marginal utility, which says that as a person increases consumption of a product, there is a decline in the marginal utility the person derives from each additional unit of that product. But when it comes to porn, this is not true - the craving for it never reduces no matter how much is consumed. I was startled to discover Indians are avid consumers of porn. Cheap cellphones have brought porn within the reach of the aam aadmi.
B.S. Acharya, Berhampur
Ironical
It is, indeed, cruel irony that the very event the world was anxiously awaiting for its future stability - the economic recovery of the US - should be among the main reasons for the rupee's great fall (A Long Way Down, July 21)
Manu Singhal, Jaipur
Your cover story on Hero MotoCorp (Breaking Free, July 21) was exceptionally good. It analysed minutely the company's progress after it parted ways with Japanese giant Honda two years ago. Hero chief, Pawan Munjal, having capturing new markets, new partners, and new technologies, definitely has a new "Hero" in his sights. The partnership with EBR has boosted the company's premium segment. Though Hero has come late to the overseas sales party, its hope of touching a million units in four years will definitely come true.
Abhinav P., New Delhi
Climate Challenge
That was a great article on climate change (An Urgent Agenda, July 21). It was a bit negative, though. It would be great if you devoted a couple of pages to the environment and sustainability in every issue. You could divide the series into two parts, one showcasing efforts by industry to go green and minimise its carbon footprint, and the other detailing how much still remains to be done.
Shekhar Inamdar, on e-mail
Digital Ad Gamble
The feature Digitally Challenged (July 21) explained well how and why big advertising empires have made hurried acquisitions to enhance their digital footprints. As most large agencies do not have a planned approach to digital, they will face challenges in integrating their digital teams with the mainstream. It is anybody's guess if their gamble in acquiring the boutique digital ad agencies will work at all.
Biswaranjan Mishra, Gurgaon
Pop Porn
Your article India Makes a Porn Call (July 21) suggests that even the best of the laws of economics have their exceptions. I am referring to the law of diminishing marginal utility, which says that as a person increases consumption of a product, there is a decline in the marginal utility the person derives from each additional unit of that product. But when it comes to porn, this is not true - the craving for it never reduces no matter how much is consumed. I was startled to discover Indians are avid consumers of porn. Cheap cellphones have brought porn within the reach of the aam aadmi.
B.S. Acharya, Berhampur
Ironical
It is, indeed, cruel irony that the very event the world was anxiously awaiting for its future stability - the economic recovery of the US - should be among the main reasons for the rupee's great fall (A Long Way Down, July 21)
Manu Singhal, Jaipur
