Reader's forum
Pester Power (BT cover, December 12) is a vivid account of the consumerist culture casting its spell on our children and teenagers.
Child consumers
Pester Power (BT cover, December 12) is a vivid account of the consumerist culture casting its spell on our children and teenagers. Although the kinds of products marketed to children have remained much the same, the discretionary spending on children and adolescents has increased exponentially over time. With children now increasingly influencing what their families buy, whether it is TVS, computers, mobile phones and other electronic gadgets and even cars, they have become significant for advertisers and marketers.
Vineet Achyut, Delhi
Kids' Buying Power
We see the consumption culture pervading all areas of children's lives. A child starts to develop consumer habits and experiences advertising and marketing at a very early age. Television, digital interactive technologies such as cell phones, iPods, and newer game platforms only provide more innovative ways for marketers to reach out to children.
Vineet Madhukar, Delhi
Capturing childhood
Children and youth are heavy media users and early adopters of newer technologies. So it is not surprising that marketing and advertising campaigns on television and newer media influence children's lives and outlook.
Neeraj Thakur, Pune
Graft rules the roost
Spectrum Vortex (BT, December 12) shows how corrupt our government offices have become. No file moves in government offices without greasing the palms of the officer concerned. Our leaders need to show strong political will to implement anti-corruption laws in a strict manner in order to either minimise or eradicate the corruption disease.
Mahesh Kapasi, Delhi
Correction
Serious About Development (BT, December 12) got the name of Microsoft India Development Centre General Manager, Business Division, Rajiv Kumar wrong. Work on software components for Windows, Bing, Office and cloud applications is already on at the centre, and is not a plan for the future as reported in the story.
Pester Power (BT cover, December 12) is a vivid account of the consumerist culture casting its spell on our children and teenagers. Although the kinds of products marketed to children have remained much the same, the discretionary spending on children and adolescents has increased exponentially over time. With children now increasingly influencing what their families buy, whether it is TVS, computers, mobile phones and other electronic gadgets and even cars, they have become significant for advertisers and marketers.
Vineet Achyut, Delhi
Kids' Buying Power
We see the consumption culture pervading all areas of children's lives. A child starts to develop consumer habits and experiences advertising and marketing at a very early age. Television, digital interactive technologies such as cell phones, iPods, and newer game platforms only provide more innovative ways for marketers to reach out to children.
Vineet Madhukar, Delhi
Capturing childhood
Children and youth are heavy media users and early adopters of newer technologies. So it is not surprising that marketing and advertising campaigns on television and newer media influence children's lives and outlook.
Neeraj Thakur, Pune
Graft rules the roost
Spectrum Vortex (BT, December 12) shows how corrupt our government offices have become. No file moves in government offices without greasing the palms of the officer concerned. Our leaders need to show strong political will to implement anti-corruption laws in a strict manner in order to either minimise or eradicate the corruption disease.
Mahesh Kapasi, Delhi
Correction
Serious About Development (BT, December 12) got the name of Microsoft India Development Centre General Manager, Business Division, Rajiv Kumar wrong. Work on software components for Windows, Bing, Office and cloud applications is already on at the centre, and is not a plan for the future as reported in the story.
