Kudos to Business Today for a well researched cover story The Best Companies to Work

Missing Out on Retail
Kudos to Business Today for a well researched cover story The Best Companies to Work For (August 4). However, it was disappointing to see that one of the most promising sectors - retail - was not covered in the sector rankings (The Fine Print, page 92). Retail is still ahead of other sectors like BPO, software and IT in growth and prosperity. Hope the companies headed by the Biyanis, Birlas, Ambanis and Rahejas race to the top slots in the next survey.
Shankar Sahay, Amity University, Noida

A New Path to Success
The feature on start-up enterprises (Help for the Hatchlings, August 4) was  very interesting. It highlighted a new path (event sponsorship) by which "young entrepreneurs" can prosper. It also analysed well how events are designed as learning opportunities, attracting start-up entrepreneurs in their lonely journey. Such gatherings help to raise the profiles of start-ups and save them the huge expenditure they would incur if they had to pay for publicity. They are really a great help at the early stage.
Abhinav P., New Delhi

Shrinking Rupee
The report on the rupee (A Long Way Down, July 21) was quite analytical. The Indian rupee is now more vulnerable than the currencies of countries such as Brazil and Russia, because of our high current account deficit. The government is not in a position to do much to arrest the rupee's fall. However, the recent reforms - FDI in retail, increase in the share of FDI in insurance, defence, and aviation sectors may be help to stabilise the rupee against the US dollar.
A. Muthusamy, Bangalore

IKEA Strategy
The Swedish furniture giant IKEA (Couching Tiger Tames the Dragon, July 21) is an ideal company to be examined as a case study. As IKEA prepares to enter India, it could definitely use its experience in China to good effect. There are bound to be some similarities in both markets, but there will be dissimilarities as well, because times have changed. IKEA entered China in 1998, so it cannot blindly follow its strategy in China while setting up operations in India.
Sabyasachi Mitra, Kolkata