BuzzFactory.net: Social secretary to businesses
Traditional public relations or PR management is pass for those who know Punebased BuzzFactory.net: the fledgling company creates a buzz online for its clients using social media.
Traditional public relations or PR management is pass for those who know Punebased BuzzFactory.net: the fledgling company creates a buzz online for its clients using social media. Founded by Neil Sequeira just a year ago, it is involved in content writing, online publishing, business blogging, managing social media accounts, building online communities and keeping its clients' social persona active.
Sequeira, a commerce graduate from Pune's Wadia College, also has an MBA from the University of Wales and has been working with start-ups since 2000. In 2004, while working out of Pune for a start-up, a boutique lead-generation company based in California, his job was to help create online visibility for the company. That gave him the idea of BuzzFactory.
"BuzzFactory.net started with one customer, Axero Solutions, which was writing social networking software. We helped them with their business blogs and their social media initiatives… It was through Axero's reference, word of mouth, and social media that we bagged our other clients," says Sequeira.
Today, BuzzFactory has eight clients, mostly abroad. Svetlana Zakharina, founder of YogaCara Apparels of New York, has been a client for one year. "BuzzFactory is extremely professional and their work has helped me a lot in terms of building my business," Zakharina said, when contacted by BT. BuzzFactory publishes an online magazine for YogaCara.
How different is BuzzFactory.net from other companies that do online and social media marketing or blog marketing? Sequeira says there are a lot of search engine optimisation (SEO) and traffic professionals who offer solutions that do not always help build a relevant audience or sales.
"BuzzFactory's solutions are a combination of content marketing and social media marketing," says Sequeira. "It may not be the fastest way to get a spike in traffic but is a consistent method of building a content ecosystem and long-term online assets for our customers. That is the main differentiator for us."
Having started with just some home space and a laptop, BuzzFactory.net has a turnover of Rs 25 lakh, and six people working from remote locations. Sequeira says globally spending on social media is growing at 50 per cent a year. According to Outsell, a research and advisory firm, in 2010 alone, US companies intend to spend $119.6 billion on online and digital efforts against $111.5 billion in print. A scuba diver in his leisure time, Sequeira now plans to scale up soon. Some early stage funding or angel investments are expected. "The next step would be to take what we've learnt and grow," he says.
-Anusha Subramanian
Sequeira, a commerce graduate from Pune's Wadia College, also has an MBA from the University of Wales and has been working with start-ups since 2000. In 2004, while working out of Pune for a start-up, a boutique lead-generation company based in California, his job was to help create online visibility for the company. That gave him the idea of BuzzFactory.
"BuzzFactory.net started with one customer, Axero Solutions, which was writing social networking software. We helped them with their business blogs and their social media initiatives… It was through Axero's reference, word of mouth, and social media that we bagged our other clients," says Sequeira.
| Main markets US: 60% Asia: 30% Europe:10%
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How different is BuzzFactory.net from other companies that do online and social media marketing or blog marketing? Sequeira says there are a lot of search engine optimisation (SEO) and traffic professionals who offer solutions that do not always help build a relevant audience or sales.
"BuzzFactory's solutions are a combination of content marketing and social media marketing," says Sequeira. "It may not be the fastest way to get a spike in traffic but is a consistent method of building a content ecosystem and long-term online assets for our customers. That is the main differentiator for us."
Having started with just some home space and a laptop, BuzzFactory.net has a turnover of Rs 25 lakh, and six people working from remote locations. Sequeira says globally spending on social media is growing at 50 per cent a year. According to Outsell, a research and advisory firm, in 2010 alone, US companies intend to spend $119.6 billion on online and digital efforts against $111.5 billion in print. A scuba diver in his leisure time, Sequeira now plans to scale up soon. Some early stage funding or angel investments are expected. "The next step would be to take what we've learnt and grow," he says.
-Anusha Subramanian
