She terms it as "the next logical step" in Crisil's plan to reduce dependence on the ratings business. "We have repositioned the brand to reflect the entirety of Crisil. We changed our descriptor this year to say that Crisil is a global analytical company providing ratings, research, and policy advisory services," she says.

The other big success for Kudva, who has been heading Crisil since 2007, is expanding India's ratings market. Till early this year, Crisil had rated more than 10,000 companies and 35,000 small and medium enterprises.