India's 20 most wired
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Can information technology be transformational? Without doubt, yes. And here are 20 examples to prove it. Among them: a poultry firm that’s using IT to lower costs and get to the market faster; an eye hospital that’s handling a flood of patients without breaking a sweat; an IT institute that’s wired to the core; and even an NGO that’s using DVDs to take quality instruction to village schools. Like last year (this is our fifth listing of Most Wired Companies), we spoke to a variety of technology experts and vendors to compile the list of 20 most savvy users of IT in the country. Companies or institutions that have featured in any of our previous three listings were excluded, and those with the most imagination—and not necessarily the biggest IT budget—selected.
Mundra Port
Global gateway on the West Coast
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The 10-year-old port also offers a single-window clearance to customers. In fact, systems like IPMS allow management to monitor and initiate intervention on a continuous basis to improve efficiency. “The IPMS is dovetailed into our ERP system. This dovetailing allows us to capture all activities and plan in advance for procurement and expansion,” explains Sinha.
The port’s USP is its fast turnaround of ships. Equipped with eight multi-purpose and four container berths, the port helps ships discharge 25-30,000 tonnes in just two-and-a-half days whereas many other ports take more than a week to do so. “We are handling more than 28 million tonnes a year and have plans to handle 50 million tonnes by 2010,” says Sinha. The port is also building a dedicated car terminal for Maruti Suzuki that will allow the car maker to load 4,000 cars in an hour (currently it takes half a day to a day at other ports). It looks like India’s first world-class port is in the making.
—Anand Adhikari
Asian Paints
A colour for every one
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For ‘large project’ sales, where the customers are hotels, builders, or housing societies, the company has provided TSIs with laptops as they need full scale technical data, pricing, quotation letter etc., while talking to a customer at the site. This real-time information transfer also allows the company to map all the opportunities in the market in terms of demand for a particular product. The company has a tie-up with Reliance Communications’ CDMA network for data transfer since the quantum of information to be accessed is much more for project sales. Such automation has already been done in about 15 key cities, but Choksi says the idea is to push it across the country.
—Anand Adhikari
Axis Bank
Virtual banker
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India’s third-largest private bank, Axis Bank (formerly UTI Bank) has been using IT to good effect. For instance, its 2,674 ATMs account for 90 per cent of all transactions that take place in savings accounts. Its ATMs also allow customers to pay LIC premium or buy mutual funds. “ATM installation has become a routine affair for us,” says V.K. Ramani, President (IT), Axis Bank. Now, Ramani is more excited about mobile banking.
“We have a customer base of 7 million, where 25-30 per cent have already opted for mobile banking services,” reveals Ramani. The bank, which has 670 branches, is conducting pilot tests for more mbanking solutions to cope with the 30-35 per cent growth in demand for m-banking (money transfer is not yet allowed). Ramani is also pushing i-banking because he wants to cater to the bank’s younger customers. But IT at Axis Bank isn’t about just convenience; sophisticated analytics tools help it keep its bad loans at near zero.
—Anand Adhikari
Bescom
Powering Bangalore on
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If Bescom is turning around in a sector notorious for bankrupt utilities, it’s because it constantly upgrades technology where it can. It has, for example, adopted programme logic control (PLC) to segregate agriculture load from non-agriculture load under its rural load management scheme (RLMS). The PLC restricts supply to irrigation pump sets but ensures supply to rural homes. At another level, the utility uses real-time remote automatic metre reading (RRAMR) to constantly monitor consumption trends among ‘High Tension’ consumers and high-end ‘Low Tension’ consumers. This checks tampering too. Besides, energy audits at the point of distribution transformers and high-precision metres at the consumer end have kept a tab on thefts, while spot billing and easy payment options like ATP (any time payment) kiosks have improved collections.
Bescom’s next leap? It has set out to automate power supply for the whole of Bangalore. Once that happens, the average interruptions in the city are expected to drop from 84 hours per year per feeder to four hours per year per feeder.
That should be one bright spot in the city’s otherwise gloomy infrastructure scenario.
—K.R. Balasubramanyam
Central Board of Direct Taxation
Taxman’s new tool
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Computers are not new at CBDT, which oversees a taxpayer base of almost 30 million. The organisation took its first steps towards becoming ‘e-enabled’ over a decade ago, when it started using IT for relatively simple tasks such as making digital records. However, saddled with hundreds of millions of files, digitisation was a massive challenge for the department. Instead of trying to bite off everything at once, CBDT started with digitising its records and is now connecting all its offices. The exercise has taken more than 11 years and Rs 500 crore in investment.
But as Nipun Mehrotra, General Manager, Global Technical Services, IBM India explains, the main aim of the work undertaken at CBDT (by IBM) is to properly network the organisation. “CBDT is a huge organisation, you have 745 offices spread over 510 cities working under 33 commissariates, and almost all the data was isolated. It was impossible for the government to study the data properly,” says Mehrotra. Armed with data and analytics, CBDT has turned into a money-spinner for the FM.
—Kushan Mitra
Digital Studyhall
Beauty in simplicity
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Nothing hi-tech about it, but the fact is DSH is using technology innovatively to address a pressing problem. DSH, which started operating in July 2005, works on a hub-and-spoke model, where the resource-rich urban school in the hub records and dispatches DVDs every second day to the resource-poor village and slum schools (the spokes). Says Sahni, 53: “As of today, DSH runs hubs in four cities—Lucknow, Kolkata, Pune and Dhaka—covering approximately 30 schools and over 6,000 students across different areas in Maharashtra, Uttar Pradesh, Kolkata and Dhaka.” Each spoke school is given at least a TV and a DVD player.
At last count, DSH had accumulated more than 550 recordings of lessons in English, maths, science, environment, Hindi, Marathi, and Bengali catering to students from standard I to VIII. “Deployment of DSH has not only helped students but also the teachers in rural schools to improve their knowledge,” says Sahni, who co-founded DSH with Randy Wang, a friend and former colleague at UC Berkeley. With financial support from Microsoft Research, University of Washington and National Science Foundation, DSH expects to go places.
— Manu Kaushik
Eicher Motors
Wired up for a fight
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“While all our dealers and vendors are hooked into the network, we realised that network connectivity would be difficult since several of our dealers are located in remote local areas,” explains Ajay Khanna, Head of IT at Eicher.
The company innovated with the Eicher Portal for Information and Collaboration (EPIC), a company-wide portal that deploys both internal and external processes onto a light web-based server that allows users (dealers, vendors and sales teams) in far-flung locations the ability to log into the company’s system. It has deployed a unique Executive Information System (EIS) which automatically picks up trends and data from the system whenever it is required. While Eicher could not quantify benefits that have accrued in manufacturing processes, it says the time taken for employee-centric processes is down by 40 per cent.
Besides improvements in workflow, Eicher has managed a reduction in manpower. “But we still have a long way to go,” Khanna admits, “technology is constantly evolving and the worst thing is that there is often little stability.” Eicher is currently working on a pilot project with radiofrequency (RFID) tags for inventory management. “I believe we can make our systems the best in the industry,” he says. Ultimately, Eicher’s objective is to become more competitive in the marketplace.
—Kushan Mitra
Genpact
Tech with human touch
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Parichay, an online employee reference system, has helped Genpact cut recruitment costs by 40 per cent —another instance of technology dovetailing smoothly and profitably into human networks. There is, of course, the online learning management system for ensuring that employees learn efficiently the skills they need to perform their jobs.
Deploying Dialler, a technology that puts in waiting the phone calls where the customer is not ready to take the call, has helped the company save 30 per cent in costs of bandwidth usage, says Ramana. Given that it operates in a 24/7 environment, Genpact has built a lot of redundancy into its network. For example, it has been using two different gateways (Mumbai and Chennai), multiple carriers (BT, AT&T, Cable & Wireless), and multiple service providers (Bharti Airtel, Tata Tele, VSNL, and BSNL). “What all that means is that we minimise downtime,” explains Ramana. Surely, that’s one more thing its customers like about Genpact.
—Kapil Bajaj
GMR Hyderabad International Airport
Fly by wire
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This reduces the service time per customer. And CUSS is ‘Common User Self Service’, a multi-airline link available at kiosks (to put it simply, any airline can use one of the kiosks and a passenger could technically key in the flight and other details and get a print-out of the boarding card).
Then there are different flight information display systems. For instance, there is an intelligent public addressing system that allows area-specific announcements. “The technology solutions that are being implemented at this airport are a first for India,” says Attaluri. While that has cost 8 to 10 per cent of the total project outlay of Rs 2,478 crore, GMR officials claim hi-tech has helped them reduce average check-in time for passengers by 10 to 15 per cent. In a country where most of the older airports are in a state of chaos, GHIAL’s hi-tech environs come as a blessing.
—E. Kumar Sharma
ICICI Direct
Direct to D-street
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ICICI Securities reaches the retail segment through its brands, ICICI Direct and ICICIdirect.com. Bagchi outlines four key components in the online trading story—having financial literacy, giving out advice, executing transactions and finally making sure there is settlement. “All these existed earlier and it was important to bring them all together. Without the internet and IT, it would have been impossible,” he says. ICICI Direct gets across to 385 cities, although getting across to Tier 3 and Tier 4 cities is a problem due to poor last mile connectivity, says Bagchi.
Much like banks, ICICI Direct is looking seriously at the next big opportunity: mobile trading. “If the security issue can be handled, then mobile could overtake the internet as far as small content goes. This could be for something like the price of a stock or the value of a portfolio,” says Bagchi. While ICICI Direct’s current growth looks quite alright, Bagchi says that the challenge going forward will be one of synchronisation. “Everything has to work well together,” he says. But the good thing is, over time, the firm’s IT backbone has only become stronger.
—Krishna Gopalan
IIIT-B
Learning on the move
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Starting this year, IIIT-B’s entrance exams have gone online. And so have its admission processes. If there is one aspect of IIIT-B’s affairs that is still not in the realm of online, that’s semester exams. Sadagopan has already experimented with it, but does not seem keen on denying his students the experience of conventional exam.
IIIT-B students are lucky in more ways than one. The laptops that they carry treble up as a digital library, lab, and a virtual classroom with recorded lectures accessible at the click of a mouse. After their course too, they walk away with a marksheet that’s protected with the latest 2D barcode, introduced this year. That will spare their employers the tortuous verification process—they can simply verify the mark sheet online. What’s next on Sadagopan’s mind? Well, he is working on taking placements online from next year.
—K.R. Balasubramanyam
IRCTC
A ticket to ride
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The portal—www.irctc.co.in—is an online rail ticket reservation platform for booking two types of tickets— i-Ticket and e-Ticket. In the case of i-Ticket, when a customer books a ticket, it is printed from IRCTC’s operation centre and subsequently delivered to the user’s home or office in over 200 cities across the country within 24 hours. For e-ticket, customers can book rail tickets online on making payments either by credit cards or debit cards and print it at home. IRCTC also offers net banking facility to users who have their accounts in one of more than 27 partner banks for direct debit payment. “Online ticketing has caught on,” quips Nalin Singhal, Managing Director, IRCTC, adding that queues at railway stations for tickets would be a thing of the past in the next couple of years.
Currently, the website is doing transactions averaging Rs 47 lakh a day. Around 78,000 tickets are booked every day, out of which more than 10,000 are printed and dispatched daily. “We are expecting the overall sales to grow at over 200 per cent year-on-year,” says Singhal. In order to reach out to customers who do not have credit cards or access to internet, IRCTC is pushing mobile ticketing. Additionally, IRCTC has tied up with Sify to make online railway ticketing services available at cyber cafés on cash payments. The world’s largest railway network under one management is, clearly, no laggard when it comes to technology.
—Manu Kaushik
Jindal Steel and Power
A ladleful of tech
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So, the company has been investing in better steel-making technologies. It makes, for example, 20-metre rails, the world’s longest, and is the first to produce in India the hot-rolled parallel flange beams (H-Beams) and columns in medium and large sizes, both in technical collaboration with JFE Engineering Corporation of Japan.
JSPL has also found a way to convert India’s highash non-coking coal into coal gas, which is as good as having natural gas, thanks to a technical arrangement with Lurgi of South Africa.
Gujral says JSPL has been going full steam ahead with automating its steel production apart from deploying IT systems (like SAP’s ERP) across other functional areas, such as inventory management, marketing, finance and HR. “The Level II automation that we are deploying in our steel plants will give us real-time control of our operations,” he says.
—Kapil Bajaj
Madras Cements
Goodbye gut, hello fact
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Today, the company has not only achieved enhanced quality but also significant operational and distribution efficiency, which has resulted in an annual savings of Rs 60 crore—a whopping 18 per cent of the company’s annual profits of Rs 338 crore in 2006-07. No wonder, management guru C.K. Prahalad chose to feature the company’s IT backbone elaborately in his latest book The New Age of Innovation.
—N. Madhavan
Manipal Education
Education anywhere
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The group provides a blended pedagogy, including physical material, local coaching and then it uses technology in two areas, first by using EDUSAT-based VSAT (very small aperture terminal) to beam lectures and finally using the internet to expand its reach. “We want to set up e-communities to enhance the collaboration between student communities,” says Sudarshan.
Then, Sikkim Manipal University, Gangtok, uses technology for its examination and testing requirements, covering tests for 120,000 students, on average four or five subjects, totalling around 600,000 tests. “If you have to effectively administer this, you have to go online,” says Sudarshan. Sikkim Manipal University has just kicked off this initiative with a round of around 5,000 tests, but plans to eventually cover all students.
Sikkim Manipal University has also put in place technology to enable correction of multiple choice questions and judge essays online. But, as Sudarshan says, building technology infrastructure is the easy part; leveraging this to enhance scale and quality is the challenge.
—Rahul Sachitanand
Moser Baer India
Replication revolution
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How does Moser Baer do it? It has invested in a high-speed, six-colour disc and paper printing system that allows it to replicate, print and pack discs and deliver them within 24 hours. The system is extremely versatile. The Noida-based company claims that it can fulfil small orders of less than 100 discs and big orders of over 100,000 discs depending on demand.
The system keeps master files of all 10,000 Indian titles that Moser Baer has the rights to and can produce any disc at any time. “We do not have much time to produce the discs, therefore, we invested in a set-up that is not just versatile and fast, but high quality,” says a company executive.
The technology, which supplier HP’s head of imaging and printing business calls the best installation his team has ever done, has allowed Moser Baer to build a sizeable entertainment business. Last year, it raked in Rs 160 crore in revenue, and the company expects that the home entertainment business will outpace the industry which should hit Rs 1,000 crore by 2010.
—Kushan Mitra
ONGC
Drilling it in
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All 21 projects (except for the final phase of Supervisory Control and Data Acquisition or SCADA project) under the Promise Initiative, which cost about Rs 700 crore since 2002, are complete, pitchforking ONGC into a select league of IT-savvy E&P companies. “Today, our SCADA system allows us to start or stop production at a site with the press of a button,” says Thyagraj. “We have been focussing on best-in-class IT systems in three areas—field operations, commercial, and geophysical and geological (G&G) functions,” he adds.
Thyagraj is already working on ONGC’s next long leap in IT—a 10-year blue-print to have IT-ready people, IT-ready business technologies, IT-ready infrastructure, and IT governance.
—Kapil Bajaj
Suguna Poultry Farm
Anything but bird brained
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IT also facilitates procurement decisions so as to keep costs down and helps get new-born chicks faster to the broiler farms (in less than six hours). Suguna’s business may be poultry, but it takes more than a bird brain to run it.
—N. Madhavan
Sankara Nethralaya
A sight to behold
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These vans are linked to the central hub via satellite to enable patient-doctor conferencing largely for second opinions in complex cases. The hospital is currently implementing an electronic medical records system that would also allow online patient appointments.
—Nitya Varadarajan
Passport office
Turning over a new leaf
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And as anybody who has a passport would know, getting one isn’t the easiest of things. Not only is the documentation elaborate, but processing and police verification take time, too.
Until three years ago, it took the RPOs an average of 45 days to issue a passport; last year that time came down to 20 days, and by later this year it could come down to just three days (plus time taken for police verification).
The secret behind the passport office’s growing efficiency: adoption of information technology. Just the sort of change citizens expect of e-governance projects.
—Kushan Mitra