Lynn de Souza, Chairman and CEO of Lintas Media Group
, is a soft-spoken yet tough professional who has spent three decades in the media industry. The head of India's third-largest media agency says the last one year has been "fantastic" for the company. "We picked up over 60 accounts. These are not large accounts but they are across places like Hyderabad, Chennai, Kolkata and Pune, which are the emerging large markets," she says.
Biggest Challenge
Inspiring women to strive to achieve big things in business and other spheres
Her other achievement was to put in place the new Readership Study Council of India. She brought on one platform the Audit Bureau of Circulation, which conducts the National Readership Survey, and the Media Research Users Council, which conducts the Indian Readership Survey, to bring out a combined Indian Readership Study. "This will be a digital product to minimise errors that may occur in the study," she says.
