Everyone is buying a PC

The PC market in India is celebrating Diwali a quarter ahead of schedule. Driven by a buoyant economy, PC sales in the country have jumped 47 per cent to 1.7 million units during the first quarter of the current financial year compared to the 1.2 million units in the corresponding period a year ago, according to a survey conducted by MAIT, the hardware industry body, in association with research agency IMRB.

“Aggressive PC pricing has helped improve PC penetration among small businesses, homes and in small towns,” says Vinnie Mehta, ED, MAIT. According to the survey, desktop sales were 1.4 million units in the first quarter of this fiscal, up 38 per cent from the corresponding period 12 months ago, while laptops have continued their explosive growth with sales of 367,000 units, registering an increase of 104 per cent year-on-year.

According to Mehta, PC sales are expected to reach 7.5 million units by the end of this year, with desktop sales accounting for 6.25 million units, up from 5.43 million units a year ago.