"India should come to NABSHOW"

Chris Brown, Executive VP of the National Association of Broadcasters, one of the largest trade associations in the US, was in India recently to encourage Indian media companies and professionals to participate in NABSHOW, the world’s largest convention for the media & entertainment industry that will be held in April in Las Vegas. BT’s Anusha Subramanian met Brown to find out more about this show. Excerpts:

Q. What’s hot about NABSHOW?
A. It provides the industry an opportunity to showcase content to those who buy, deliver and distribute it worldwide. Over 110,000 professionals from 163 countries attend the show every year and it generates $50-60 billion (Rs 2,00,000 crore-2,40,000 crore) worth of business.

Q. What’s there for Indian players?
A. The show is perfect for India to access electronic media resources and connect with media professionals from around the world. This time, we are also holding an India Super Session, which will look at what drives India’s entertainment economy and what it takes to succeed in India.

Q. What is new this year at the show?
A. We have a theme called “Content Central” that will focus on bringing content players together and discuss opportunities in new technology platforms like IPTV and mobile delivery solutions.