ITAS launches Auto Bild India

ITAS Media unveiled Auto Bild India at a glittering ceremony on June 27. ITAS Media is a joint venture between the India Today Group and German media powerhouse Axel Springer.

Aroon Purie, Editor-in-Chief, India Today Group, speaking at the launch, mentioned that India needed a “quality auto magazine and we believe that associating with the world’s leading group of auto publications will deliver a high-quality and consistent product that has hitherto not existed in the Indian market.”

Ralph Buchi, President (International) Axel Springer, who represented the German publisher, said: “I’m sure that the Indian edition will be as successful as the others across the world and that our partnership with India Today will go from strength to strength.”

Yogendra Pratap, Editor, Auto Bild India, was on hand to unveil the 100-page launch edition of the fortnightly magazine. The first issue features, among other reports, an exclusive on the Nissan Micra, which the Japanese carmaker plans to sell in India as well as an innovative race between two German saloons and the Mumbai Rajdhani.

—Kushan Mitra