Upload and be damned
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T-Series’ aggressive moves in protecting its intellectual property (IP) have opened a can of worms for consumers and companies alike.
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The objection in this case appears to be similar to the ones Super Cassettes Industries (that owns T-Series brand) has raised in the past with social sites such as YouTube, Yahoo Video and MySpace: that these sites cannot shrug off responsibility for infringing copyright on grounds of user generated content (UGC).
In the US, these sites have faced the ire of copyright owners but have protection in the ‘Safe Harbor’ argument under the Digital Millenium Copyright Act. This provision grants immunity to interfaces if they respond to a legal notice by immediately removing the concerned material from the site. In India though, copyright laws currently do not allow such an argument.
—Shamni Pande