'We will dominate the Indian market'?

Hamish Mclennan, Global CEO, Y&R Advertising, believes that advertising agencies have to widen their horizons. BT's Anusha Subramanian met him in Mumbai, when he came to attend a meeting with his partner Rediffusion, for a discussion. Excerpts:

What are Y&R's plans for India?
We want to dominate the Indian market. When we won the LG account last December, a major part of the business was sent here as India is one of the biggest markets for LG globally.

How do you see the Indian advertising scenario?
We are looking at providing more people with exposure to the western markets. Madison Avenue or London is considered to be the ultimate place for advertising. We want to change that outlook. Advertising networks cannot survive by sticking to the rules of the world.

Where does Y&R go from here?
We have good talent. We have 174 offices and staff strength of 7,000 across the world. As an agency, we are lot more visible now. This year, I am expecting revenues of $1.1 billion, up from $800 million last year.