We will take India to the world

Tall, dynamic and extremely articulate, Anne Bernard, Managing Director of BBC World, was in India recently for the launch of BBC's World News Today, an international news bulletin for the South Asia region. She spoke to BT's Anusha Subramanian on her vision for BBC World's India-focussed programming. Excerpts:

Can you elaborate on World News Today?

World News Today is our new flagship prime time live news bulletin at 9.30 p.m. from Monday to Friday that is meant for the South Asian market. For the first time ever, an international news programme will have a completely Asia-India focus. The bulletin, presented by Nik Gowing, will be on BBC World's global feed as well.

Are you planning more India-focussed programming?

Yes, we have launched India Business Report, a weekly half-hour business show on Sunday that will show what is happening in Indian businesses to audiences across the world. Then, beginning August, BBC World will be running a month-long programme-India and Pakistan at 60-to mark the anniversary of the countries' independence. The series will explore the present and look at the future.

Why are you focussing afresh on India?

India is an important market for us. Our programming will take important events in India to our international audiences.