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"We'll now be more aggressive in India"

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"We'll now be more aggressive in India"

Ivan Kam, Director, Fujitsu PC Asia Pacific, was recently in Mumbai for the launch of its new laptop computer range. He met BT’s Deepti Khanna Bose to discuss his company’s plans for the country.
Print Edition: Feb 10, 2008

Ivan Kam
Ivan Kam
Ivan Kam, Director, Fujitsu PC Asia Pacific, was recently in Mumbai for the launch of its new laptop computer range. He met BT’s Deepti Khanna Bose to discuss his company’s plans for the country. Excerpts:

What brings you to India?
I’m here today for the launch of six new models of Fujitsu notebook computers. We’re also showcasing another five of our best-selling models here.

Is this the first time Fujitsu is formally launching a product in India?
No, but it’s after a very long time. I have no idea when our last launch was in India.

What are your plans for India?
From this year onwards, we’re going to get more aggressive on the marketing front and we’re going to hype up the branding in order to drive awareness and boost our sales in this country.

What proportion of your Asia Pacific sales come from India?
We’re not even in the top-10 here in India and we’ve got less than 1 per cent marketshare. But we’re now coming in strong and we’re hoping to grow quickly in the Indian market.

Why has Fujitsu been so quiet in India?
Being a premium brand, our prices begin at a very high level. So, we were waiting for the right time to enter the country and the time seems right now.

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