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YouTube goes local

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YouTube goes local

YouTube has launched its India site targeting local content. This is the 20th country site to be launched by YouTube.
Print Edition: Jun 15, 2008

What is it? YouTube has launched its India site targeting local content. This is the 20th country site to be launched by YouTube.

Why? Because the Indian market has moved up from being among YouTube’s top 30 locations to the top 15 globally.

What do the numbers say? ComScore, an internet traffic monitoring site, claims YouTube India has five million users and adds up to 200,000 more every month.

What’s online? The site houses content from local sources as well as videos from local and regional content providers. Then, YouTube India will also be used by the IITs to freely disseminate its lectures.

Who has signed on? Eros Entertainment, Rajshri Films, Ministry of Tourism, IIT-Delhi, UTV, and Krishcricket will provide their content on YouTube India.

—Rahul Sachitanand

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