Three years ago Viacom 18 roped in Rajesh Kamat to launch Colors, the Hindi general entertainment channel. His mandate clearly was to take it to the leadership position and he did that. Today, after a successful run at Colors and Viacom 18, Rajesh Kamat, COO Viacom 18 Group and CEO Colors has decided to move on for a similar challenging task.
He has quit to join The Chernin Group's
CA Media as its India CEO. Kamat will however continue to be with Viacom18 till June to ensure seamless transition.
Apart from Colors, Kamat also identified newer growth and opportunity areas for the group and helped in setting up Sun18.
Haresh Chawla, Viacom18 Group CEO said, "Rajesh has played a significant part in extending and establishing Viacom18's strong footprint in the GEC category. As he now moves on to a new challenge in a new role and domain, I wish him luck for his continued success."
Talking about his decision, Kamat said, "My assignment with Viacom18 has been one of my most challenging as well as gratifying periods of my professional career. With a team of extremely talented people and great management, we've created a brand (Colors) that I am going to be proud of, forever".
He further added, "Indian media and entertainment domain is bustling with developments that portend exciting future and my next assignment with CA Media will give me the opportunity to create a blueprint for leveraging and monetizing such opportunities."
All the Colors' functions will now directly report into Chawla.
Rajesh Kamat 
Special 
