Affle India IPO launches today

Provider of mobile advertising solutions, Affle India's IPO becomes the first offer under the new Unified Payment Interface (UPI) mechanism, which was made mandatory for the retail investor category with effect from July 1, 2019.
In the respective issue period between July 29 to July 31, 2019, the IPO offer (combination of fresh and OFS) summarises a fresh issue of 5,500,000 equity shares aggregating up to Rs 90 crore (Rs 900 million) (20% of the issue size) and an offer for sale of Rs 367-369 crore (80%) – by the promoter. Affle will not receive any proceeds from the offer for sale.
Listing on both the major exchanges NSE and BSE, the IPO, which is a 100 % book built issue IPO type at the face value of Rs 10, comes at the price band fixed at Rs 740 - 745 apiece, with a minimum order quantity of 20 equity shares (Lot size).
Overall 75% of the net issue shall be allocated on a proportionate basis to qualified institutional buyers, while remaining 15% and 10% is reserved for non-institutional bidders and retail investors, respectively.
Parent-company Affle Holdings will be reducing its stake in Affle (India) to 75.6% from 83.5% by offloading shares worth up to Rs 369 crore.
As per company's Red Herring Prospectus, the objectives outlined for raising funds through IPO and using the net proceeds include funding the working capital requirements (Rs 69 crore) and general corporate purposes.
ICICI Securities Limited and Nomura Financial Advisory And Securities (India) Pvt Ltd are the company's IPO lead managers. As per offer documents, the company has no listed peers to compare with.
As of 1: 40 pm, the IPO has been subscribed 0.06 times.