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Decoding the finfluencer phenomenon and its popularity in India

Decoding the finfluencer phenomenon and its popularity in India

BusinessToday.In
BusinessToday.In
  • New Delhi,
  • Aug 6, 2021,
  • Updated Aug 6, 2021, 1:35 PM IST

The last two years have seen an explosion of financial advisors who have become social media stars, giving advice to first-time ordinary investors. Their advice can range from mutual funds to personal finance to stock market trading, and they have garnered a bigger following than some of the leading broking firms. But how did they reach this level of influence and popularity? Watch them share their journey. 

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