What Honasa Consumer (Mamaearth's) real story behind becoming the $1 billion company? One of India's fastest direct to consumer startups, Mamaearth is the only toxin-free brand with MadeSafe Certified Products In India. Udayan Mukherjee, Global Business Editor, India Today caught up with Varun Alagh, Co-Founder & CEO, Honasa Consumer (Mamaearth) and spoke at length about their future business & acquisition plans? The management also spoke about how the "profitability metrics are higher" for the company and how their USP of being toxin-free will enable them to scale their business going ahead.
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