Bitten by the coffee bug
Siddhartha's family has been in the coffee plantation business for about 140 years. After his internship in Mumbai, Siddhartha returned to Bangalore and bought Sivan Securities, along with a stock market card for Rs 30,000. The money was given to him by his father to open a business of his choice. By 1985, he was the owner of more than 10,000 acres of coffee farms. The money invested in plantations was doubled after the liberalization of coffee trading. He set up the Amalgamated Bean Coffee Trading Company Ltd (ABCTCL) in 1993, a company focused on coffee exports.