HRX, Bumble, JustDial: Startups backed by celebrities

The Indian startup ecosystem has lately attracted quite a few celebrity investors. Indian celebrities are going beyond just endorsing products, and are getting knee-deep into the overall growth of the brand.
Here are some celebrities who have invested in various startups:

Anshika Awasthi

Priyanka Chopra Jonas

Quantico star, Priyanka Chopra who is currently busy promoting her book 'Unfinished', has investments in US-based dating app Bumble, run by Bumble Trading Inc. Not just this, she also plays a key role as a partner and advisor of the app.

Hritik Roshan

Actor Hrithik Roshan picked up stakes in Bengaluru-based fitness startup CureFit and designed a signature workout outfit HRX for its gym center, Cult.
The actor signed a five-year Rs 100-crore deal with the health and wellness start-up Cure.Fit. The Cult centers all across India offers Roshan's specialised HRX Workout plan, HRX outfits, and HRX Meal pack.

Amitabh Bachchan

Bollywood superstar Big B, along with his son Abhishek Bachchan, recently jointly invested in a Singapore-based blockchain research start-up, Ziddu.com. It is a cloud-based service provider that renders free file hosting services on the cloud. The duo is said to have invested a sum of quarter-million dollars in the venture.
Along with this, Bachchan has earned quite a fortune from his investment in the Mumbai-based local search engine app JustDial. In 2010 the actor was signed as brand ambassador of the app.

Deepika Padukone

Padmaavat star Deepika Padukone invested in Drum Foods International Pvt. Ltd, maker of flavoured yogurt brand Epigamia, as part of a strategic partnership. She also features in an endorsement for the brand.
Epigamia, which makes flavoured yogurt, Greek yogurt, smoothies, and mishti doi, plans to use the investment to scale up its presence across the country.

Virat Kohli

Indian cricketer Virat Kohli invested an undisclosed amount in London-based social media startup Sport Convo in 2014.
Sport Convo is a London based tech start-up that became Virat Kohli's second business venture after his backing of FC (Football Club) Goa in the Indian Super League.

Sachin Tendulkar

Legendary cricketer Sachin Tendulkar made his foray as an entrepreneur after his retirement from cricket. He made a notable investment in Hyderabad-based technological startup Smartron in 2016.
Smartron was the first device to be designed, engineered, and assembled in India. The new srt. phone was named after Sachin Ramesh Tendulkar, who is also a strategic shareholder in the company.

Akshay Kumar

Bollywood Khiladi Akshay Kumar invested an undisclosed amount in Mumbai-based GOQii and joined as company's board as an investor and strategic advisor.
Founded in 2014, GOQii is a smart wearable that helps people track their physical health and wellness. It also tracks their step, sleep, and physical activity.