Imperial Blue, also called ‘IB’ and known as Seagram's Imperial Blue, is a brand of Indian whisky. It is a blend of Indian grain spirits and imported Scotch malts and is commonly available in 750ml, 375ml and 180ml bottles, and also available in 90ml bottles.
Launched in 1997, Imperial Blue became part of Pernod Ricard in 2002. Interestingly, after its acquisition Pernod Ricard, Imperial Blue’s success has grown year on year, and it is currently the group’s largest brand by volume.