Behind Mapro's food product manufacturing

Behind Mapro's food product manufacturing

Small brands rule: Behind Mapro's food product manufacturing

Behind Mapro's food product manufacturing
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Kishore Vora, founder of Mapro Foods, at their Mapro Garden in Panchgani, Maharashtra. A pharmacist, Vora started the company out of a small room in his home before setting up its manufacturing factory.

Behind Mapro's food product manufacturing
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With the help of a stove and a pot, Vora (in the picture) produced as many as 200 different products from fruits.

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Vora's Mapro today derives roughly 50 per cent of its revenues from Falero, pulpy fruit chews that his nephew Mayur Vora introduced in 2008.

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Women employees at the Mapro factory in Panchgani, Maharashtra. Nearly 60 per cent of the workers in the unit are women.

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Customers tasting different Mapro products. The company is into manufacturing squashes, jams, chocolates and fruit chews.

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A retail outlet selling Mapro's Mazaana range of chocolates. The chocolate venture is headed by Kishore Vora's grandson Nikunj.

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Workers at a Mapro factory in Panchgani. Mapro has a processing capacity of about 30,000 tonnes per year across its four different factories.

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A worker operating at a jam packaging unit. In India, jams and jellies market is pegged at Rs 450 crore and is growing at a CAGR of 15 per cent.